Interview with Samia Yousif
Samia Yousif, designer of the modern collection Samia Yousif, was born and raised in Geneva, Switzerland and began her journey studying business.
Designer Interview
28 April 2017
Since I was a little girl I have been designing clothes, my first creation was for my high school graduation, where I designed a dress especially for that occasion. After many years in the corporate world, I was inspired to start my brand to help women to achieve greatness without losing their style and femininity in the process.
The Samia Yousif brand is an upscale, unique and stylish women's online clothing boutique, created in 2013, Geneva Switzerland. Comfort, functionality and timeless looks are the key elements to the high-fashion inspired collections, working in a wide range of color pallets and fabrics as well as design style line. The collections are made up of structured and feminine separates as well as suits and dresses. The Samia Yousif brand understands that all clothing is a form of self-expression, allowing women to differentiate themselves.
I aspire to inspire people. Which is what I think art and design are, as they start from nothing, a blank canvas, like an invitation to release what is inside each and one of us. It is a pure expression of the soul that creates a bond between the artist and the audience, by which the latter can learn and be inspired too within his/her own interpretation.
Dresses, Suits, blouses, separates for women.
Alia silk dress. It is very feminine and delicate.
Alia dress.
Silk and wool.
Early mornings or very late at night. Usually when i'm very tired and daydreaming.
How it would fit on a womans body.
Pensiveness and serenity
joy and excitement
To me there is no right or wrong in design and by definition the design is successful if you’ve taken it from concept to completion. But at the end of the day if the design 'speaks' to people then it is successful.
Originality, functionality and finishing.
Every designers responsibility is to improve human well-being and livelihood and thus should think about the consequences and meaning behind every project - how it will impact the society and the environment.
2016 - New York City/USA; NYFW - Show case-Fashion Against Bullying
From my corporate work experience. I mix and match the clothes and wear them in different manners and then suddenly an idea pops in my mind for a new design.
Pretty structured and fitted designs on the more formal designs and very flowy for more of the casual designs.
Switzerland.
Via email and phone as they are mainly internationally located.
A designer has to have a passion for what he/she does.
Keep going no matter what!
Every design has to have a purpose.
Imagination and patience
Everything starts with a blank piece of paper and pencil.
I always have clear set goals for each day, by order of priority and i make sure to leave some down time for anything that comes up unexpectedly.
4-6 months depending on the complexity of the design.
Where i get my inspiration?
Approving and improving the samples once they were ready, before approving them for production.
Fashion design. I love to draw and working with fabric.
The brand gaining further recognition and open a boutique in Geneva so the designs can be brought to life locally
I develop the designs myself.
samia@samiayousif.com