Interview with Sangmin Shim

I decided to become a designer. I want to be in art field.

I am not a design legend.

I think a good designer is to create good design works, and a great designer is to think beyond more than good design.

Daily routine, Inspiration from everywhere, trying to think in different view points

One day, I would like to work for non-profit organizations, which work for better world.

When I design for my client, I always try to spend a lot of time to communicate with them before I started to work, and then I agonize over a decision that the project is available to get satisfaction of both side or not. If I think it's not good for both, I make a bold decision to do not work, and I explain why I cannot do the project.

Usually, I got inspired from everyone who could be designers, normal peoples.

I don't know which is my greatest design, and I have a strong partiality all my design. Maybe, when my client understands and is satisfied with my design, I think the design is my favorite design.

Designers need to share their idea and improve their concept and skill to become better designers.

An artist like a painter or an illustrator

My destiny

Support of family and friends, teachings of teachers and mentors.

I want to be a member of society to help create a better society through my design. I still continue to be interested in a "meaningful area for minority" and a "shared area for the majority".

People do not want to have just same thing. People desire for new items in the modern society. That’s why designers create new designs, and these help create a better society.

I am working for fashion a company and an energy company

My research project like high myopia. It took a long time to become a

It depends on projects. For example, usually branding design can be a month to 3 months.

I start to get information as much as the clients can, and communicate with clients to know clearly what they want.

I think both. Sometimes, design sets the trends, and sometimes, trends set the designs.

Tools to make better design without bolder.

My hands and Adobe programs

How did the designers create a great design? How to get the great idea? Where did the designer get inspired the concept and the idea?

Ideal design partners need to agree up front what their responsibilities are in the project, and they have to realize what their responsibilities before the projects is started.

My family and friends

I’ve tried to not just follow a design trend and combine a design trend with my design style.

All of the competitions I had participate include A' Design Award were a big honor for me to awards the winner of a high level international awards. I used competitions to verify my design quality and share my idea.

I like vivid colors and I like local places and local brand even those are not famous.

When I was a little child, I have a gift for art like painting and drawing. I loved drawing and painting, and I wanted to be in art field. Design is also one of parts of arts.

Honestly, I cannot imagine the future after thousand years from now, but I know we need to find better design solutions to have better life together.

FivemFive has been established as an individual design studio named 5m5 in NY as of 2010. 5m5 studio work is based on art, architecture, and culture through a variety of media, such as branding, print, display, motion, and web site. The company has been thriving in different design fields by being awarded with numerous leading international awards. Amongst these, they may include awards such as IF design awards, reddot design awards, Golden Bee: Moscow International Biennale of Graphic Design, TDC Typographic Excellence, Graphis, AIGA DC, American Illustration. In particular, in 2013, 5m5 was awarded with the German Design Award, which was established under the auspices of German Design Council.

A great method to communicate with people

Branding design

I love a branding design because branding design for new brand includes almost all of design works like logo design to signage design.

Logo design for furniture company

Adobe suite program after hand drawing sketch

Late time when I work alone.

Dissatisfaction and Satisfaction

Satisfaction, Joy, Delight, Anxious, Relief

Research as much as I can. Make several attempts

Novelty, Uniqueness, Details

The last exhibition was exhibition for German Design Award on 2013 at Frankfurt.

I got the design inspiration from everywhere and everyone around me. Design inspiration is not just from well-designed products and designers.

First, the companies contact me to offer design projects, and we discuss that the projects are good for each other. If I decide the project is good to go for both, I start to communicate with companies to get enough information.

Pillow cases, NYC subway diagram by Massino Vignelli, iPhone, Dyson Vacuum, Remo controller

Do not cheating

Brain Storming to find out a better solution.

It depends on project size. For example, a branding design for a small sized firm has been taken 1 month.

Depends on project. Usually, I develop my designs by myself.

Please feel free to contact me by email if you have any questions.