Interview with Sergey Nos
Sergey is graphic designer by nature, main profile - handcrafting, each project usually have step 1 -hand sketching, it is very important to understand brand, future form and perspectives.
Design Legend Interview
24 April 2017
I finished Moscow University of Printing Arts - that predetermined my future occupation.
Feeling that I made something real
I think it was destiny. I'm always draw good, but never think about design.
I want to specialise in alcohol packaging - from product design (label, bottle, etc.) to gift boxes and visual communication strategy.
Searching for their unique style and ways.
ability to find clients which will believe in your ideas.
I like it, it is main that talks to me - it's good thing.
Everyone wants beautiful and comfortable things - good design tries to do the best of the best.
Rebranding for Russian church, I think it needs a very good and strong identity.
Myself branding, I'm searching everytime, all ideas not final, now it is WNK studio, last year it was WONKA Creative, so It is very hard to find best solution.
It is fantasy. Half of my life I live in fantasy world in my mind.
Stranger & Stranger. Great studio.
Can't remember, it is always changing.
Greatest - is minimalistic. Like Nike logo - simply clever.
I comparing my project with other, and look how better or worse I am.
Engineer or manager.
Design - it is how world looks like.
My wife, and I think my dream to be not just an usual designer.
Hope and long-working nights
Distrust and misunderstanding. In Russia all thinks that designer is only to draw your ideas. Everybody are smarter them designer and nobody listen them.
personal, no mails or online
Onegin new products - bitters, or limited edition. Maybe cognac brand, I will try to do my best.
Right now - Silver at A Design Award.
Best images and ideas them before.
When you can understand something just looking for picture or icon - You do not have time to get angry at the complexity of the world
rebranding of old Armenian cognac. It's hard to jump deep in different culture to find unique way.
Onegin, because it was illumination and I made it to real product.
Don't know
can't answer for this question
sometimes 1 week, sometimes - year. Client is very urgent component
start from pencil and paper. First idea is the most strong
always strive and always prosper
Design sets.
Don't think about them, impossible is possible
pencils and adobe cc
urgent, because every idea can be killed by bad presentation - as materials or colour mistake
How did you invent it?
Surprise and joy for the industry
no, not for me.
Client, his opinion is the first thing you need to convince
I don't remember.
I trying to do all step of project only by myself, with out outsource or other designers.
with God, discuss about how life is organised. Why so easy or difficult sometimes.
I'm not famous, it is my first award. Let's talk about it maybe after 3-4 years.
blue, Nice, steak, summer, kids and Asics
Funniest thing - it is when 10 men designing little sticker for woman's gaskets throughout the year
I dream that someday I will win the biggest and greatest trophy and everybody will listen to me.
No, I was tennis player.
there will be better life them now
to be continued :)
Designer Interview
23 April 2017
No, I planned to be a tax specialist, but life goes to other way, and I went to advertising university.
It is my studio, specially for individual projects.
World around you, everything is designed by somebody, even nature.
branding and packaging
I think it is Onegin vodka, because it was from first sketch of bottle - to real product in shops.
logotype for kid's wear
3d-embossing
at sunny morning at summer, it is the best time fro creative work.
small details, hidden meanings.
Concentration at work, forgetting other problems or things around
Satisfaction, emotion that you live not just
hope and hard work
how detailed it is made. How unique idea or style.
design making world more comfort and easy
I think it will be something like - dream designer or thinking process interface design. People start to design own inner world and processes.
I haven't exhibitions
It came from mason's culture, which was in trend in Russia at 19th century.
I call it sacral geometry, because I use simple graphic style to translate different things - letters, brand values and brand world.
I'm living in Moscow, Russia, and yes, that work was affected by heritage, because name of the brand - one of most popular Russian novel.
Like with people, each company - is a real peoples, so I try to became a friend and understand they needs.
only trying different designers, because you can have name, or beautiful portfolio, but when you start to work with real brand or difficult company - you can't do your best
I'm always start from pencil and paper. And - researching. It's important - to see what other designers do.
1. Bed (BoConcept)
2. Vaporiser Air-o-Swiss
3. Selfmade table for bathroom
4. Stand for knives
5. TV stand
2. Vaporiser Air-o-Swiss
3. Selfmade table for bathroom
4. Stand for knives
5. TV stand
get up, playing with kids, going to work as fast as I can, working - 6-7 hours. Them family time and going to sleep.
never give up.
Positive - you are creator
Negative - you are creating client's dreams
Negative - you are creating client's dreams
if you like it - it's not mean that it is cool.
you need to feel style.
pencil, behance.net and adobe creative cloud - it is enough to all briefs.
by post-it stickers - always updating status of projects and dates.
it depends by client, it can be 1 week or 1 year.
Can you draw me?
working on Onegin - it was good professional school - from client management to pre-press skills.
Simple Group, largest wine company in Russia, and now - spirits manufacturer.
packaging - because you can see your work, you can buy it and have a little museum at office.
I think I will try to manage creatives. 2-3 designer to teach.
Myself, before I have time for all my projects - I will work alone.
Armenian cognac rebranding, I thinks it is interesting, because I went deep in other culture to find main idea for concept.
by my website www.woonknout.com or Facebook - Sergey Nos
No, thanks