Interview with Shilpa Sharma

The founder director and in-house producer of Atiksh Entertainment Pvt Ltd, an internationally recognized & multi award winning company, Shilpa has bachelors & masters in information technology.

Shilpa Sharma

Designer Interview

15 November 2020

I have masters in information technology and co-founded an entertainment company, along with my spouse. I am also an accredited Nutrition Consultant & Yoga Practitioner but I believe design comes to me naturally and that belief started my career as a designer.

My brands are 'SQUACLE', an activewear / swimwear range, and 'Style Shrankhla', an ethnic women-wear range, both under the parent company 'Atiksh Entertainment Pvt Ltd'

To believe that you can create and then thinking how to create is design for me.

I like designing ethnic clothes fused with contemporary styles.

The dress that just won the A Design Award, the metallic dual dress with wrap on is my favorite design.

It was interior designing for my first office.

Fashion Wear

Early Morning

Usability by end user

Temptation to finish it

Hearing the feedback of end users

Honest efforts

Usability

Be concerned about the future

Digital space will be more congested but physical space will always have the upper hand; You can't beat what you can see and feel

My last exhibition was with A-Design, in October 2020

Nature and its forces

My style is going with the flow of the creation process

I live in India; Yes, our culture heritage is close to infinity and that has definitely helped me in being what I am; There are no cons to live in a beautiful country like India.

We work with them for multiple business solutions in entertainment, media consulting and fashion requirements.

By increased personal interactions

Good Design Deserves Great Recognition

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Interview with Shilpa Sharma

Designer Interview

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Can you tell us more about your company / design studio?

What is "design" for you?

What kinds of works do you like designing most?

What is your most favorite design, could you please tell more about it?

What was the first thing you designed for a company?

What is your favorite material / platform / technology?

When do you feel the most creative?

Which aspects of a design do you focus more during designing?

What kind of emotions do you feel when you design?

What kind of emotions do you feel when your designs are realized?

What makes a design successful?

When judging a design as good or bad, which aspects do you consider first?

From your point of view, what are the responsibilities of a designer for society and environment?

How do you think the "design field" is evolving? What is the future of design?

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

How do you work with companies?

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Good Design Deserves Great Recognition