Interview with Si Li

Our studio is a visually oriented design company, mainly studying and designing traditional Chinese art.

My design focuses on Chinese tradition and expresses the respect and inheritance of tradition with different design techniques.

I like the creation of art most.

The first thing to do for a company is to design the company's logo.

Favorite thing is ink texture

I'm usually most creative when I travel.

I pay more attention to the feelings that design brings to people.

It was a very quiet state

This is a sense of satisfaction

I think it's the feeling that the design conveys.

Design should be neither good nor bad, as long as the emotional expression is in line with the rules, it seems to me that it is a good design.

It suggests that the public's aesthetic will make people's life more convenient.

The development of design is the inexorable trend of human development. The future design will change the life we know.

The latest exhibition, of course, is Como, and there is no plan yet.

Design inspiration comes from life. I usually find inspiration in travel.

Generally speaking, my style of design is national characteristics, mainly excavating something of national culture.

I live in China, and Chinese culture is also one of the factors that affect my design.

Cooperation with the company will start and do after the establishment of a regular contract.

The first is the identity of the concept of value and the thinking of design.

My design work, first of all, is the process of gathering inspiration, looking for topics in life experiences, looking for materials that can be used in the design from these topics and applying them to design.

They are: 1. China's 3. travel design, which was born on the 2. tongue of China.

Designers usually do this one day: get up at 8 in the morning, arrive at the company at 9, and deal with mail between 10-11. At 1 p.m., we began to design and create inspiration, and the 3-5 point was to carry out the design. After 7, I will read some design books and news after work. 10 rest

What I admire most is the designer of Taiwan, Nie Yongzhen／Design, like personality, must make its own characteristics.

I think the positive thing is to design the sense of essence, and the negative is to design blindly commercialization.

7 points to create 3 points of business

A growing passion for creation

Traditional tools include materials used in painting, and ps/ai/3d software commonly used in modern times.

For the pure creation part, I usually give enough time, but in part of the design part, I will work out the design stage schedule and strictly follow this execution.

I think a week is the most appropriate time

The most common problem is the conjunction between creation and practice.

At the beginning of my work, I entered a creative company and learned the importance of free expression and personality.

Alibaba／Starbucks／Erie

I most like the design of free proposition. Generally, such a project is to grasp the initiative instead of being led by the customer.

The plan for the future is to do well in the transformation of the company sumvisual and other areas beyond design.

It has its own design and team work.

The project currently being done by Ali family members of Alibaba is an annual gift. We made a gift box that conveyed thanks to all Alibaba staff.

It can be linked to I through our official website: www.sumvisual.com.

Not for the time being