Interview with Stanislav Shvechkov
Please use the url http://ru.linkedin.com/in/shvechkov to learn more about me or find me in Facebook: https://www.facebook.com/stas.shvechkov
Designer Interview
29 September 2014
I'm in design since 1999. During last 15 years I have got a degree in marketing, advertising, design, strategic management. I liked to design ever. Now I can combine the design of all the knowledge in the related fields.
I created brands from my own brand - Shvechkov, which provides effective branding solution named ES (experienced solutions).
Design is all around us, so the design is a part of me.
Package design, corporate design, package form design and industrial design. Of cource I love advertising design.
I like non-static design, which can exist in different forms unaltered essence of the brand.
It was corporate design for Korean fishing company.
I like the wood and steel.
When I listen to positive music.
The main thing in design to transfer an image of the brand and its positioning with competitive advantages.
It's almost like having a new baby )
Сompetent brand platform and its understanding of the designer.
The main thing to convey to the consumer brand essence.
Role of the designer is very high because it forms the cultural values.
With increasing competition, when all products are identical in technology, the design becomes a key factor in personality.
It is a first time then I take part in competitions )
My sources of inspiration - it's a good feeling, beautiful views of nature and a positive mood.
Style design depends on the objectives.
I'm living in Russia but I travel a lot. Different cultures are helping to expand the vision of design.
I always try to understand the philosophy of the project. It is very important for efficient work.
I think that first of all you need to pay attention to the experience of the designer in related fields, the understanding of what is the branding, marketing, analytics. This is my opinion.
As I wrote above - all projects start with a clean white sheet and a pencil.
Blue sky, bright sun, green leaves of the trees, colorful meadows and bright colors of the sea.
Every day varied.
Always defended your point of view, because you are a professional.
Positive aspects is opportunity to live different lives with each of your project. Negative I do not notice )
Always in-time )
Reach imagination and time management.
I prefer Corel Draw and positive music.
I'm planning my time. Just it.
Depend of project: 1 week - several months.
All questions are different.
In the one of oldest branding agency.
Around the world )
I prefer complexbranding projects from start to finish.
To work around the World )
Depent of project. May be work myself and may be manage the project team.
I prefer to tell when the work is done )
People may contact me throught e-mail - modules2006@ya.ru or stanislav@shvechkov.ru
My division is make tomorrow better. I am open for cooperation for companies from around the world.