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Interview with Takuya Wakizaki

MOTIVE Inc.'s main design field is orientation design = environmental information design. As the morning sun climbs, you can find the east direction.

Design Legend Interview

10 May 2022

After studying graphic design at university, I went on the way to advertising design.
However, I didn't feel that advertising design was good for people and society, so I moved to a wayfinding design studio to do more useful work for society.
First of all, I joined a studio that handles many wayfinding designs for public transportation and thoroughly learned the basics of wayfinding design.
After that, I moved to another studio and experienced wayfinding design in many genres such as commercial facilities, educational facilities, hospitals, offices, and training centers.
Feeling fully experienced, I founded the current MOTIVE Inc. in 2019.

I've always been dissatisfied with something since I was a kid. "Why is this tool so difficult to use?", "Why is this manual so confusing?", "Why aren't any T-shirts so nice?"
I didn't like myself, who was always frustrated in my heart.
When I was in high school, when I figured out what kind of job I wanted to get in the future, I thought that if I was so dissatisfied with society, I should change it myself, and decided to go on the way of design.

I chose to become a designer.

Wayfinding System.
I wish to design a wayfinding system in various countries and cities.

I still don't think I've done anything enough to send advice.

I think it depends on how much they have contributed to society.

I think it is very difficult to evaluate a good design.
I think most design awards rely on photos and videos, but I think the value of a design is determined by how the user feels.
So I think it's very difficult to evaluate it.

It might be like our dietary choice.
If you want to taste delicious food, you need to pay a certain amount. But I don't always want to eat at a fine dining restaurant, and sometimes I want to eat junk food.
Each person has their own budget. I think each person should choose what to eat according to their budget and mood at that time.

I want to work for a client who likes my design.

I'm a fan of FC Barcelona, a Spanish football club, so my dream is to design their stadium.

I also want someone to tell me the answer.

That's a secret.

That's a secret.

I worked on this work before the establishment of MOTIVE Inc., but I think the work called ANA Blue Base is my best.
I think that the characteristics of the space and the design concept are perfectly fused.

I think it's all about working hard.

I want to become an educator and raise many children who contribute to society.

I think that design is an act of improving something.

That is the architects who asked me to work with.

That is also the architects who asked me to work with.

I'm not a design master.

I'm also worried about how to do that.

We are currently working on the design of a laboratory for a pharmaceutical company.
I am working hard to do a job that will be evaluated at the World Design Awards again.

To contribute to the design of many cities around the world.

To contribute to society.

The world is made of design.
The clothes, roads and buildings are all designed by someone.
In other words, if the design is nice, the world will be nice.

Overseas projects are often difficult, but the excitement outweighs them.

I worked on this work before the establishment of MOTIVE Inc., but I think the work called ANA Blue Base is my best.
I think that the characteristics of the space and the design concept are perfectly fused.

Improving the social status of designers.

I don't know.

In my case, most projects are about two years old.

Start by analyzing the architectural space.

To contribute to society.

I don't know.

Save time and effort.

Adobe Illustrator

Impact on human emotions.

Function and intent.

Simple joy.

A partner who supports me in the technical aspects that I lack.

I don't know.

The Design of Everyday Things - Donald A. Norman -

I'm not a design master.

I want to meet Edison. I want to learn about his challenging spirit.

I need more international awards.

I like Barcelona, London and Amsterdam.
But all the cities I haven't visited yet, so I'll increase more in the future.

It is an interesting experience to be exposed to the ideas of owners in many industries through design.

Work hard with the user in mind.

No. I couldn't imagine becoming a designer.

I have no idea.

The possibility of Wayfinding System Design.

Interview about Totetsu Training Institute Wayfinding System Grand Interview

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