Interview with Tist

TIST provides solutions that add(+) more value on companies and individuals by analyzing customer trends and flows from various viewpoints as an artist as well as specialist and strategically suggesting brand identity and creative communication under the marketing environment where media frames keep evolving and various changes continue.

The process that reminds the essential value

I am a greedy man! I prefer design works which can produce excellent outcomes regardless of genre.

I prefer integrated branding through various media. I will try to develop a new and more effective medium and express core messages creatively with it.

I developed the medium design which provides the brand experience and the “Visual Identity Guideline” which maximize its efficiency.

I have interest in various materials, and love to challenge different platforms and learn many techniques. Then, by combining all interests I have as a single link, I also enjoy establishing more effective design strategy.

Well, very rarely! When I clearly show what I want to tell with logical and emotional inspiration!

I lead creative design based on the analytic and intuitive thinking.

I expect not to be remained. Although it may not be dramatic, I always feel a stimulus for continuous progress.

Very much fantabulous or little regretful

Creative attempt and stubborn compulsion for details

I consider if the message to deliver could be led to the essence by clear and new expression methods.

Since the power of design can change or even demolish the society and environment, designers should think deeply with the insight of humanities and create responsible outcomes.

As the concept of design is extending to various values, activities of designers should not only include simple formative or visual works but also brand and expand culture and brand. All these activities lead the future of design.

My last exhibition was held while in college, but TIST projects are all special exhibitions and TIST exhibitions are ongoing.

Everything I feel in our daily lives is accumulated then, at some point, it naturally triggers inspiration.

I try to create design which is faithful to the essence and roles as well as not boring even after a long time considering the features of media.

I am living in Seoul, Korea. Unlike before, information and projects are shared and assessed online in real time. I think the community is leading the globalization of design. I believe TIST can challenge to a bigger stage beyond Korea, if the capacity is built enough, so I don’t feel weaknesses that much.

The key point is to narrow the gap for the goal of project with cooperating companies. We try our best to analyze based on many options, hold our best suggestion and eventually make better outcomes through enough discussion and cooperation.

Although there may be little difference, people who are working together should look at the same place. By doing so, we can have better teamwork and clearer goal. If the destination of the project is where we want to go, I believe we can overcome difficulties during the process.

If all messages of client are reflected for design, it can rather create confusion. So I listen to their requests, and set priorities of them based on the features of media. Then I establish concrete scope and methods of messages which should be delivered and lead them closer to the essence by a new way of design expression. That is, I put emphasis on attracting a creative design based on the analytic and intuitive thinking.

Drawing of my first son, scribbles of my second son, a set of kitchen knives from my wife, wood-carves glasses, and a grey snapback with a fancy shade.

I love to observe trivial objects or situations, even it can be a pencil. Then I can leave a margin.

Before building one’s own world, we should take a step back and see objectively.

The positive aspect is our role that makes the ugly beautiful, the uncomfortable comfortable, and the good better, while the negative aspect is the uncomfortable life because whenever I find something that needs improvement, it really bugs me.

“There is nothing in this world constant, but inconstancy.” –Jonathan Swift –

Read people’s heart and express it soulfully.

Since the range of project is wide, I use various tools.
[Hand sketch, Adobe Illustrator, Photoshop, After effect, Autodesk 3ds Max, etc.]

Unexpectedly the answer is simple. For time-consuming works, I tend not to be impatient and take much time calmingly. That’s why stamina is really important to design.

Of course, it depends on the characteristics of object or the level of difficulty. If sparkling inspiration comes to me, however, I can finish it as quick as a flash.

For non-designers, “Isn’t design hard?”, and for designers “What kind of design you want to do?” Both are challenging assignments.

Establish TIST, run TIST, and design future with TIST.

LOTTE WORLD MALL, LG Hausys, kt, AmorePacific, Olive Young, LF …

My favorite is space direction by branding because I can fully experience the communication of design by breathing with people together inside the directly created space.

I want to build TIST that can communication with people and add values, then the next step will be awesome naturally.

Sometimes I give guidelines as a team leader, and sometimes I concentrate on developing my own design.

I discover what is undervalued because of design in spite of its excellent quality and faith, and make it to draw attention.

Please feel free to contact me via info@tist.co.kr. I can’t wait to see the flood of emails already :)