Interview with Vickie Au
Designer Interview
28 February 2021
Experienced Fashion Designer with a demonstrated history of working in the apparel and fashion industry for twenty years. Skilled in Trend Analysis, Corporate's Branding and Imaging, Retail, Wholesale, Fashion Design and Education.
Recently focus on the business about "FASHION for SOCIAL GOOD". Her first sustainable fashion brand was launched at 2019 and presented the show of collection of sustainability at Centerstage 2019, Hong Kong Conventional and Exhibition Center. Awarded the Design Funding by Hong Kong Design Center at the same year.
In addition, with more than twenty years belt on volunteer organization as a senior management, Vickie extended her business not only in fashion but also be a social innovator, curator to demonstrate the new norm between Fashion, Business, Community, ECO-Conscious as "FASHION for SOCIAL GOOD" by Collaborative, Innovative and Sustainable to co-create any possibility among the Corporate Clients and Consumers. She is now with the support of "SIE FUND" as a 'Social Impact Incubator".
Recently focus on the business about "FASHION for SOCIAL GOOD". Her first sustainable fashion brand was launched at 2019 and presented the show of collection of sustainability at Centerstage 2019, Hong Kong Conventional and Exhibition Center. Awarded the Design Funding by Hong Kong Design Center at the same year.
In addition, with more than twenty years belt on volunteer organization as a senior management, Vickie extended her business not only in fashion but also be a social innovator, curator to demonstrate the new norm between Fashion, Business, Community, ECO-Conscious as "FASHION for SOCIAL GOOD" by Collaborative, Innovative and Sustainable to co-create any possibility among the Corporate Clients and Consumers. She is now with the support of "SIE FUND" as a 'Social Impact Incubator".
V VISIONARY DESIGN STUDIO is managed by VICKIE AU, the Founder and Creative Director.
With more than 19 years of experience under her belt, Vickie left her comfort zone and established her Fashion Design Consultancy Company, V VISIONARY on 2018 with the positioning of “Fashion for Social Good”, and the brand “V VISSI:revisit” in 2019 with sustainable and intelligent fashion for the global audience.
Fashion is the second most polluting industry globally. We believe that sustainable initiatives are the key for make the better environment in the world.
Guided by the concept of Sustainable , Innovative , Collaborative, we target to co-created with the experienced-profession, fashion & apparel stake holder to design and customise sustainable and ethical products. We are the one-stop solution that helps your business make socially and environmentally conscious choice.
We are also assisting some NGO/social enterprise and corporate for the business matching and giving the opportunity to both them to co-create the product and service in a way of shared value and sustainability approach.
Both the mission of “V VISIONARY” and “V VISSI:revisit” is doing with the products by re-examining and re-inventing from material to supply chain in the fashion industry, revisit what we dress, extend the learning process and influence the way of living, not only for the industry, but the public with a new and sustainable lifestyle.
With more than 19 years of experience under her belt, Vickie left her comfort zone and established her Fashion Design Consultancy Company, V VISIONARY on 2018 with the positioning of “Fashion for Social Good”, and the brand “V VISSI:revisit” in 2019 with sustainable and intelligent fashion for the global audience.
Fashion is the second most polluting industry globally. We believe that sustainable initiatives are the key for make the better environment in the world.
Guided by the concept of Sustainable , Innovative , Collaborative, we target to co-created with the experienced-profession, fashion & apparel stake holder to design and customise sustainable and ethical products. We are the one-stop solution that helps your business make socially and environmentally conscious choice.
We are also assisting some NGO/social enterprise and corporate for the business matching and giving the opportunity to both them to co-create the product and service in a way of shared value and sustainability approach.
Both the mission of “V VISIONARY” and “V VISSI:revisit” is doing with the products by re-examining and re-inventing from material to supply chain in the fashion industry, revisit what we dress, extend the learning process and influence the way of living, not only for the industry, but the public with a new and sustainable lifestyle.
Design is essentially problem solving at its core. You see a problem in an object/situation, you analyze it and try and remove those flaws. The process you hence undertake to do so is design.
Design is also how things work. It is the functionality, the coming-togetherness and the aesthetic appeal of something.
Design is also how things work. It is the functionality, the coming-togetherness and the aesthetic appeal of something.
Instead of designing clothes, I rather like to design a fashion business strategically with taking the balance between making profit, for social good with the high standard of aesthetic and quality of the products.
I do like designing in smart and value for money way but still can achieve the high standard of aesthetic and quality of the products.
I gave the design to an artist for his concert.
Natural Material / Instagram / technology of improving material in more sustainable way.
Creative things without boundary of material / media / system / people / districts etc...................
Fabrics and Color
Making your design strategically and finally connect with you customer and audient.
High standard of aesthetic & quality, functional, user friendly and good to the planet.
Designer should take the balance between the commercial, innovative, functional and marketable for the society and environment.
As a fashion designer, I will equip myself to be as social innovator to give my design not only in the high standard of aesthetic & quality but also for social good.
My last show was launched in Shanghai to present my collection of sustainability. I would like present my collection in coming October in Hong Kong, Shanghai, Vancouver, New York, Italy or Stockholm to explore the market of sustainable fashion in those country.
I always get inspiration for the international architect. Went through their creative philosophy and integrated into my design through silhouette, fabric, textile and color to delivery my message and statement.
Simplicity, minimal with fashionable feature.
Hong Kong. Hong Kong is an international city. I always get inspiration from different modern art exhibition. The Pros is always easy to reach those modern stuff but lack of the chance to connect with heritage culture.
Collaborative, Innovative and Co-create
have to be sharing the same belief on design and asthetic.
Mood and theme come first, color and material are the second, silhouette and the total look/ mix and match at last.
Home Decor
Candle
Flower/ Plants
Sofa
Bed
Candle
Flower/ Plants
Sofa
Bed
Very busy and full of fulfillment and happiness.
stop think act
cannot connect (Negative) with ordinary people sometimes because we are too creative (Positive).
Failure is Essential. Trial and Error is Necessary.
Critical Thinking and Analytical Skill
beautiful scene for the nature......
reserve a cooking time to my family and myself.
1 months to 6 months
What is the theme of your collection this season?
Design a collection from zero to show.
Music Band
Strategic Planning
My next project is about integrating community empowerment into my colllection
I have a team from PD to Design to develop my collection
My next project is about integrating community empowerment into my colllection
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