Interview with Wu Yao

Beijing Wuyao Cultural and Creative Co., Ltd. is a design oriented limited company, mainly engaged in illustration design, packaging design, IP image design, etc. It is a team composed of a group of young and interesting illustrators and designers. We are passionate about extracting design inspiration from the details of life, extracting concepts from ancient Chinese aesthetics, and focusing on the overall design of different brands in different environments. We excel in creating colorful, unique compositions, and culturally imbued stories, providing customers with works that meet their brand needs and helping them achieve their expected cultural aspirations and business goals.

Design originates from life, extracting design inspiration from the details of life, expressing what one sees and thinks in the form of painting, infinitely amplifying one's unique ideas within a limited range, and ultimately presenting them to everyone.

I quite appreciate works with warmth and details. Design itself is a unique thing, and everyone's understanding of design is also greatly different. Being able to express their intended meaning through design language is a great thing

I prefer design works that combine ancient and modern times. Chinese culture is vast and profound, and there is much worth exploring. Integrating these historical cultures into modern design can make modern design more culturally rich.

Wudang Mountains cultural and creative design was our first design project at that time. Wudang Mountains was a spiritual mountain located in Shiyan, Hubei Province, China. We were impressed by Wudang Mountains and admired the magic of nature. Such a coincidence made us have our own views on Wudang Mountains and created a series of works.

My favorite thing is to create illustrations with a hand-painted board. The moment I pick up the brush, there is always a lot of inspiration. Using the brush to create all the images in my mind is a very happy thing for me.

After flipping through many books, I am the most creative because the knowledge in books is always so novel, and many of my designs also derive inspiration from books. During travel, you can also discover many beautiful things in life, and it is important to have a pair of eyes that discover the beauty.

I pay more attention to the practicality of design, and I don't want the final presentation to be a flashy work, so the creation should also be realistic.

We are all very involved in the design process, controlling the overall direction and constantly adding details, hoping to present the best work in the end.

After the design is completed, we will review it and discuss our thoughts and experiences on this design, striving to surpass it in the next creation.

The ultimate success of the design relies on early information collection, overall direction control, team collaboration, technical maturity, and final inspection of details.

Design cannot judge good or bad, what is suitable is the best. This is something that needs to be determined in the early stages of design. Don't rush to create, first determine the overall direction, and then invest in creation, so that you are not afraid of any deviation in the final effect.

As a designer, first of all, one must be familiar with the current design market, have a keen observation ability, and produce a design that not only conforms to the market but also has its own uniqueness, which is conducive to the presentation of the final work.

Design has always been changing with the changes of the times, and the future of design lies in every person who has unique insights and loves design. Of course, design is fluid, and if you want it to have long-term vitality, you need to keep up with the times. To be rooted in civilization itself.

In fact, inspiration is a thing of the moment, and there are many ways to get inspiration. For me, I will keep myself in a state of progress. If I don't have inspiration, I may go to cities with cultural heritage to take a look. I will relax and get a sense of spirituality at the same time. Another is to stick to reading. What can be given to us in books is the essence of the ancients. Reading thousands of books and traveling thousands of miles "He Chou lacks inspiration.

Because we are doing national style design, it requires a lot of support from traditional Chinese culture. And modern design requires a combination of ancient and modern, and how to integrate this perfectly is a challenge, as it requires both rich cultural characteristics and a fit for the design. In the design process, it is necessary to search for the most obvious characteristics of the product itself, and then combine it with traditional Chinese culture to create a complete work.

I come from China, which has been around for five thousand years. The cultural treasures left by our ancestors are numerous, and the designs of ancient times were either elegant or magnificent, which was a trend at that time. In fact, there are very few completely innovative designs nowadays, and they all need to have a basis. Therefore, in modern design, there will also be the shadow of ancient culture.

We will understand the company's needs in the early stage and then create projects to ensure consistency in the overall direction. Communication is very necessary.

This is a two-way choice, as both parties need to be suitable. Choosing the right company can better leverage one's strengths, while designers can also achieve success for the company, which is a win-win situation.

Firstly, when receiving a project, we need to look at its main demands, starting from the perspective of what the project wants to express the most. Then, we need to search for relevant information. Once we have the information, we have an idea, push it forward, implement it, and communicate with our partners to confirm the details during the implementation process. After confirming the details, we proceed with the final work, and a complete work is completed.