Interview with Wu Yuk Kei

Color, materials, and ambiance are crucial in creating the mood and message of a design. I often use pastel shades and pink to counteract melancholy and anxiety, infusing my designs with a sense of hope and empowerment.

I wish people would ask about the story behind my designs. Fashion is more than just aesthetics—it’s about the emotions, experiences, and messages woven into each piece. I want people to understand how my designs aim to empower and inspire, not just look beautiful.

When I see a great design, I think about the story and process behind it. I appreciate the creativity, effort and details. It inspires me to keep pushing boundaries and exploring new ideas in my own work.

My ideal design partner is someone who shares my value for authenticity and empowerment. I believe in co-design because collaboration brings fresh perspectives and ideas. Working with others, whether they’re designers, artists, or technologists, allows me to create more impactful and innovative designs.

My brands, Fallen Angel and later Carrie Love Dream, are deeply rooted in my personal journey of self-discovery. Growing up in a traditional Chinese family in Hong Kong, I faced numerous constraints during my adolescence, including bullying, abuse, and the weight of generational expectations. Dreams became my refuge—a way to escape the social stigma and malice I encountered.
When I studied European fashion history, particularly the concept of corsetry, it resonated with me on a profound level. The physical pain of wearing corsets to shape and emphasize the feminine form mirrored the emotional and psychological constraints I had experienced. Through my designs, I began to break free from my own "mental corset," embracing my authentic self and using fashion as a tool for self-expression and liberation.
Fashion, for me, is not just about clothing; it’s about liberation, strength, and self-discovery. To achieve this, I incorporate elements of luxury, art, dance, and sport into my brand DNA, ensuring that each piece is not only beautiful but also functional and empowering.
In essence, Carrie Love Dream is more than a fashion brand—it’s a celebration of femininity, strength, and authenticity. It’s about helping women feel free, confident, and true to themselves, just as I have learned to do through my own journey.

I love working with laser-cut neoprene and other sports fabrics. My brand was one of the first to combine these materials with decorative embroidery. I’m also fascinated by the potential of AI in fashion, which I plan to explore further in my future work.

I focus on fashion heritage and historical inspiration. Between my undergrad and masters, I had some scholarships to travel in Europe, exposed me to rich historical artifacts, architecture, and vintage markets.

While I design, I often feel a sense of melancholy, which stems from my personal experiences and the emotional journey I aim to convey through my work. I use pink as an antidote to depression and anxiety, infusing my designs with a sense of hope and empowerment. There’s also a deep sense of empathy for the people I design for.

When my designs come to life, the initial melancholy gives way to excitement and fulfilment. It re-energizes me and motivates me to continue creating.

A successful design isn’t just about the final look—it’s about the story behind it. The details, the emotions, and the message it conveys are what resonate with the wearer or audience.

I always consider the customer and their audience first. A design must work for them, suit their lifestyle, and deliver a message without encumbering them. That’s why I use sporty fabrics to free the body while incorporating historical details and modern components. The design must empower the wearer and reflect their identity.

Sustainability is key. Designers must ensure that materials and technologies do not harm the environment during production, provide comfort during the garment’s life, and degrade naturally after use. I favor recycling and upcycling, ensuring my garments last long and retain their value second-hand. Even after their lifecycle, they should contain components that future designers can reuse.

The design field is rapidly evolving with advancements in technology. I was at the forefront of using laser cut and 3D printing in fashion, and now AI is becoming a game-changer. While AI can streamline processes, the heart of great design still lies in the designer’s creativity and authenticity. The future of design will likely blend traditional craftsmanship with cutting-edge technology, creating innovative and sustainable solutions

My last exhibition was the Middlesex Graduate Show in London, where I showcased my collection Re-define Femininity inspired by Boning & Lacing of Corsets. My next exhibition, planned for late 2025, will be art-related but beyond fashion. I will exhibit garments alongside traditional paintings, acrylic works, and animal-inspired pieces in pastel shades, with a touch of pink. This exhibition will be a return to embracing art without technology, focusing on the tactile experience of handcrafted designs.

My inspiration comes from historical artifacts, including garments, architecture, and even small items like vintage perfume bottles. I love visiting antique markets and museums during my travels.

My design style is a fusion of history and modernity. I draw inspiration from historical garments and techniques but reinterpret them for contemporary women. My approach is deeply personal—my designs reflect my journey of breaking free from emotional and societal constraints. I aim to create a modern wardrobe that empowers women, blending luxury, art, dance, and sporty elements into my brand DNA.

I live in Hong Kong, a city with a rich blend of Eastern and Western influences. Growing up in a former British colony, I was exposed to both traditional Chinese culture and British heritage. This duality has deeply influenced my designs. For example, my BA collection, inspired by Queen Elizabeth, earned me the first runner-up award in the PolyU Fashion Show and the Star Alumni of British Council 75th Anniversary in 2024. The pros of designing in Hong Kong include access to a global market and a vibrant cultural mix, but the fast-paced lifestyle can sometimes be challenging for creative reflection.

Companies should prioritize authenticity above all else. A good designer brings a unique perspective and a genuine passion for their craft. While technical skills and experience are important, authenticity cannot be faked. Companies often focus too much on short-term revenue and overlook the long-term value of creativity and originality.

My design process is deeply integrated into my daily life. I travel, explore, and visit flea markets for inspiration. Once inspired, I conduct thorough research before sketching my ideas. I communicate closely with manufacturers and create prototypes on a 3D model rather than flat patterns, which sets me apart from many designers. This approach allows me to visualize the garment in a more dynamic way, ensuring it fits and moves well on the body.

My advice to young designers is to gain life experience early. Travel, explore, and expand your mind. Inspiration is the foundation of great design, and it often comes from unexpected places. Don’t rush into creating without a clear vision or story to tell. Authenticity and passion will always shine through in your work.

People often ask me for fashion advice. My response is always the same: Be yourself. Whether you’re a designer or a customer, authenticity is key. Fashion should be a reflection of who you are, not a mask to hide behind.

My most important job experience was working as a Professor of Fashion at SCAD (Savannah College of Art and Design) in Georgia, USA. Teaching and mentoring young designers allowed me to give back to the industry and nurture the next generation of talent. Leading projects like SCADpro x Chanel was particularly rewarding, as it combined education with real-world industry collaboration.

Some of my notable clients include Michael Kors, Brooks Brothers, and Chanel. I’ve also worked with brands like Bogner, Roxy, and Hugo Boss during my time as a Design Consultant and Product Developer.

I plan to pursue a PhD in AI Fashion Design and want to explore how AI can revolutionize the industry. Currently, AI in fashion is dominated by computer scientists, but I believe fashion designers should lead this innovation. My goal is to combine my fashion expertise with AI technology to create groundbreaking designs.

People can contact me via email at carriewu.fashion@gmail.com or through my website: http://carriewufashion.wixsite.com/london. I’m always open to collaborations and new opportunities.