Interview with Xincheng Zhang

Our company/design studio specializes in the application of traditional materials, hand carving, and creation, combined with other mediums. We strive to push the boundaries of design by blending traditional and innovative elements.

Design, for me, is about creating remarkable works that have a profound impact. It encompasses the skillful use of materials, as well as the application of form and functionality.

I enjoy designing works that allow for communication with people. For example, jewelry that can be worn and expresses the personality and qualities of the wearer. I also appreciate creations that foster close interaction, expressing individuality and quality.

My favorite designs are those that nourish the soul, evoking warmth, and offering beautiful memories or hopes for the future. They reflect on reality, bringing a sense of peace and contentment to the heart.

The first thing I designed for a company was a logo.

My favorite materials are those passed down and recognized by culture throughout history, such as jade representing the virtues of the Eastern gentleman, and gold symbolizing eternity.

I feel creative every day as creation is an integral part of my life. I am most creative when I have the desire to create, such as when I see outstanding works by others or encounter something beautiful that sparks my creative inspiration.

During designing, I focus more on the beauty of materials and how they can be brought to life through the skills of design and craftsmanship, showcasing their vitality.

When designing, I feel excitement and anticipation. I become deeply engrossed in the exploration of ideas and concepts.

When my designs are realized, I feel a desire to continue their development and extension, to see how they can be further explored and appreciated.

A design is successful when there is genuine interest and passion behind it.

When judging a design as good or bad, I first consider whether it can inspire others.

From my point of view, the responsibilities of a designer for society and the environment are to address problems and fulfill people's needs.

The design field is continuously evolving, driven by advancements in technology, changing societal needs, and a growing emphasis on sustainability. The future of design holds great potential for innovation, collaboration, and interdisciplinary approaches to address complex global challenges.

Last year, this year, and every year, I have participated in exhibitions. I am constantly seeking opportunities to showcase my work and connect with a wider audience.

The inspiration for my works comes from the rich heritage of materials, gemstones, and their natural forms and structures. These elements spark numerous associations and fuel my creativity.

I would describe my design style as transformable and multi-wear, a piece of work can be divided and worn in different combinations, and each piece has its own unique qualities and characteristics that come together to form a cohesive whole. It’s like an excellent team composed of different outstanding individuals, each with their own personality and way of presenting themselves. When individuals come together, there is the power of a team.

I live in China, where the cultural heritage greatly influences my designs. The advantage is the familiarity with the culture, however, the more familiar the harder it is to break through with new ideas. So I always remind myself to maintain a distance and keep a fresh perspective when it comes to creativity.

I work with companies through commissioned projects.

Mutually understand and comprehend each other's requirements, going beyond mere design tasks. Understanding the future applications and impacts of the design influences the present design process. To choose passionate, patient designers who are willing to focus on the design field and are open to accepting feedback.

I start with exploration, contemplating which mediums to use, whether it be gemstones, metals, or a connection to painting. It is a journey of discovery and the creation of new self-awareness.

Devialet Phantom Premier amplifiers, Chinese purple clay teapot, Nespresso coffee machine, a lion incense burner made by a Japanese artist, and a Jacob Bengel necklace made in 1935.

A typical day in my life involves morning meetings with the team/clients, afternoon design plan implementation, and evenings dedicated to contemplation and exploring things of interest.

to observe, learn, and feel as much as possible.

Being a designer allows me to pursue what I love, but it also presents various challenges on a daily basis.

My "golden rule" in design is to take action when an idea arises, to get hands-on and start creating.

The most important skills for a designer include mastering visual principles and understanding design fundamentals.

I use a variety of tools and resources, such as diverse magazines from different fields, to inspire my work.

To manage my time, I allocate approximately 50% to thinking and 50% to execution.

ranging from a few hours to several months, depending on the project.

The most frequently asked question I receive as a designer is "What do you design?"

My most important job experience has been collaborating with exceptional teams to create innovative designs.

My clients include private individuals and reputable corporate groups.

I particularly enjoy designing wearable art jewelry because it allows for direct showcasing, immediate impact, deep understanding of the brand, and meaningful communication with clients.

My future plans involve further exploring my current design style and embarking on more experimental endeavors.

I work both independently, developing designs on my own, and collaboratively by organizing teams to accomplish projects.

I am currently designing a series of works that utilize traditional precious materials such as gold and jade.

People can contact me via email.

I believe we have covered all the essential aspects in these questions.