Interview with Yanming Yin

After I graduated from the Fine Arts Academy of Southwest University in 1992, I taught at a technical secondary school. After that, I worked as a graphic designer, a newspaper editor, and an effect drawing hand-painted teacher. Later I went to a Hong Kong company for more than five years. Since there was no room for development, I founded it. Own company. For 18 years, he has always insisted on designing with his own brand. As a Chinese Mesozoic designer, I chose this industry, no regrets, because it brought me not only a job, but also a glory. With the trust and respect of customers, design also truly conveys aesthetic values and leads the way of life.

At the beginning of the design phase, I tend to collect project information, conduct background research, and find relevant and meaningful point extensions and lateral thinking; at this stage, I will draw sketches from a large number of hand-drawn, from the flat layout to the facade stage Find out the relationship, and strive to make space design and dynamic line complement each other, through multiple perspectives to find out the concept and expression of the project, this time everything becomes simple and smooth.

Design is a painful and happy process. It was the most exciting and expectation when it was commissioned to design a project, but the process of creation was not easy, because every designer wanted to make breakthroughs and constantly introduce new ones, but the time or cost of some projects may be constrained. In your thinking process, there will be more pressure for restraint; the process of design completion is a release process, and the happiness is more about the expectation and full expectation of the upcoming implementation of the project.

My personal qualifications and professionalism have greatly helped me become a designer. At the Normal University, we were exposed to the expertise of different art disciplines and cultivated a strong comprehensive ability. However, the sensitivity to form and aesthetics made me have more unique understanding and pursuit of the project. More than five years of solid project training eventually led to the formation of a flexible design thinking model and a professional design system.

The design industry is a traditional industry. I hope that designers can have a better understanding of design and form their own ways and attitudes to deal with things. They have been passed down on any enterprise platform. Nowadays, the craftsmanship is something that many of our designers lack now. If everybody has this kind of attitude, I believe that everything you do can be done well, and you don’t care which position you are in, as long as you have this spirit and Attitude, I believe that you must be an outstanding person in the future and you will surely find your best development direction.

Regardless of age, regardless of group, as a designer should have two capabilities: First, the ability to learn; second, to explore the spirit. Design is a matter of life, and there must be awe and compassion for design. In the ever-changing period of the times, every day is new and design changes every day. Therefore, each of us must keep learning, so that the chance of designing value creation will be greatly improved.There is a saying that a successful designer needs a lifetime of hard work and commitment. He integrated a variety of identities, architects, artists, fashion icon, photographers, lighting designers, travellers, marketing experts and personal image designers.

My daily life starts from the exercise and I swim for 40 minutes to maintain my best condition. The day of my life is in the morning. I will clean up my day's work priorities before I do design every day, and then I will read information and a quarter of the time. News, of course, often enters the independent thinking and creative mode at night. Each weekend I will have one day to empty myself and play golf with design partners.

The quality of the work I will focus on the idea of the work itself through the space and the inner feelings. First of all, I think the atmosphere that the space can convey must be comfortable; secondly, the space must have a certain level of maturity and control over the overall control; many designers are able to design in the local space is very colorful, but the overall There is a slight lack of control, so the integration of space as a whole is also one of the criteria for judging.

The transformation of the facade of Shenzhen Art DesignCcenter has implemented the first, second, third and fourth phases of the project with the concept of cube. It has created an influential value system from both the design and business models. In 2016 I designed and donated the public welfare project The Third Space Yuxi Hewai Primary School in Yunnan Province, from the building to the indoor space integration, the entire design from the form and history of the cultural context of the same strain, for the rural children to create a free space to release the soul.Chengdu Vanke New Park Villa House project is an exploration of our concept of new Chinese style design and art integration system. This project won the 2017 SBID International Interior Design Award, the German Design Award Special Mention and the Kinpan Awards Best Villa Space of the Year. We opened up the way to look at designing and researching Chinese-style works, and we constantly introduce new ones.

My favorite designer is American architect Wright. He has similarities in the use of graphics and the cosmic view of life and the oriental aesthetics. This unity of man and nature is a state that I hope works can present.There is also a Berlin Jewish Museum designer Daniel Libeskind who inspired me. In April last year, I visited the Museum of Jewish History for the second time. In Libeskind's deconstructionist application, I found that he organically combined the rhythm of music with the symbiosis of architectural forms, and that Libeskin himself was a musical genius from childhood. His achievements in piano are not. In the field of building construction, its visually powerful architecture and interior space form fully reflect the extension and connotation of the design. It also allows us to once again realize the deeper expression of the phrase building is solidified music. The combination of art will give us more unlimited possibilities for designing the future.

China has a vast area, great differences between North and South, and rich regional culture. Taking Shenzhen as an example, Shenzhen is a city of design, a cutting-edge representative city, and a place of concentration for design concepts and talents. Through this window of Shenzhen, we are in line with the world, constantly updating our thinking in a diversified information age and enriching our own design strategies. The new understanding of the future is more important than wealth, which is where the power source and the target are.The inspiration my music brings to me is everywhere. I have a work habit that must include music when we are conceiving a design plan. I am particularly quiet and cannot think of anything. Folk songs, jazz and some lyrical songs are my favorites, so if there is a designer at work in our company, music will never stop. It gives me a job that is to enjoy the comfort of life.

Design is being redefined continuously accompany with changing of time and trends of aesthetics. As a practitioner of complete design system, Creative Space holds on to the design concept of “Integration of hard decoration and soft decoration” to combine clients’ real needs with design concepts. We provide integrated service package of hard decoration design, soft decoration design, purchase and execution.Our main projects are nearly everywhere domestically. Moreover, we’ve built and maintained close cooperation strings with more than ten well-known domestic real estate developers. We fully understand the value, effect of value-added, importance and influence of what we convey through our designs. Through good communication and cooperation, we can finally embody the integration of design value and business value through our designs.Under the motivation of pursuit of “design of life and art”, Creative Space design team led by Mr.Yin Yanming keeps growing and developing. Only through changing of design commons, emphasizing the application of design and art in space and method of integrated discovering can we seek for new enhancements.

The professional pursuit of designers is to create beauty, discover beauty, shoulder the responsibility of leading the way of life and reshaping the aesthetics of life. On another level, apart from taking customers as the most basic commercial definition of design, we can Come and do something for the community. For me, I have always paid attention to education. In 2016, we donated the Zhuozuo Building, the third space, at Hewai Primary School of Yi Village in Eshan County, Yuxi City, Yunnan Province, to supplement rural education and improve children's quality education.Designers can use our skills, use our strengths, and really do some of the attention that leads to education. Of course, we cannot only have a public-spirited heart. The key is to really do practical things and be able to really help the school. This is also where people's views on me can resonate. For me, I hope to use different perspectives and different ways to reflect the places where our designers can do it and move and help others.

As a Chinese designer, I chose this industry with no regrets, because it brought me not only a job, but also glory. With the trust and respect of my customers, design also truly conveys aesthetic values and leads the way of life.

When I was in college, I chose the arts and crafts as my major which was able to reflect my own experience and do something creative. The freshman and sophomores had to study interior design courses. At the time, At that time, I had a strong interest in hand-painted performance maps. Later, I naturally became a designer。

In addition to the design fields of boutique hotels, commercial real estate, office space, building facades, and other areas, I also tried original furniture, installations, and works of art and devoted myself to public welfare. In 2016, I designed and donated Yuxi Hewai Primary School in Yunnan Province. The third space Zhuoyu pavilion put forward a design concept that combines design and education and uses design to enhance rural education.

Regardless of age, regardless of group, as a designer should have two capabilities: First, the ability to learn; second, to explore the spirit. Design is a matter of life, and there must be awe and compassion for design. In the ever-changing period of the times, every day is new and design changes every day. Therefore, each of us must keep learning, so that the chance of designing value creation will be greatly improved.

There is a saying that a successful designer needs a lifetime of hard work and commitment. He integrated a variety of identities, architects, artists, fashion icon, photographers, lighting designers, travellers, marketing experts and personal image designers.

The persistence of the initial heart, the belief in ourselves and the team, constant thinking and demonstration, and constant attempts to innovate also stem from the deep understanding of the nature of the design system and design.

The quality of the work I will focus on the idea of the work itself through the space and the inner feelings. First of all, I think the atmosphere that the space can convey must be comfortable; secondly, the space must have a certain level of maturity and control over the overall control; many designers are able to design in the local space is very colorful, but the overall There is a slight lack of control, so the integration of space as a whole is also one of the criteria for judging.

My favorite designer is American architect Wright. He has similarities in the use of graphics and the cosmic view of life and the oriental aesthetics. This unity of man and nature is a state that I hope works can present.

There is also a Berlin Jewish Museum designer Daniel Libeskind who inspired me. In April last year, I visited the Museum of Jewish History for the second time. In Libeskind's deconstructionist application, I found that he organically combined the rhythm of music with the symbiosis of architectural forms, and that Libeskin himself was a musical genius from childhood. His achievements in piano are not. In the field of building construction, its visually powerful architecture and interior space form fully reflect the extension and connotation of the design. It also allows us to once again realize the deeper expression of the phrase building is solidified music. The combination of art will give us more unlimited possibilities for designing the future.

First,understanding how to analyze the market, customer appeal, investment control and marketing objectives. Second,High aesthetic literacy and aesthetic accumulation, unique visual and mature design thinking mode are required. Third,be passionate about life and always maintain a passion like life as a lover.Last but not least, you must have enough focus.

I may choose to be a singer. During the summer vacation of my sophomore year,I took a chance to participate in the singing competition in the city (like a good voice) and became the top ten singer. Later I entered a cabaret as a part-time resident singer. I spent five minutes each night on the stage, earning tuition for one semester. Did not expect singing can also make money, quite cool.

Design is an art of life, communication of thinking and emotion as well as combination of imagination and reality. It’s a journey across dreams. Design carries wishes from others but more than that, it carries our own dreams, our understanding of life and our eternal pursuit of beauty. The building process of our own design mind map represents our longing for freedom and the kind of ideal life.

A designer is a rational agent with an artistic mind. This is an essential quality for this profession. He must have the enthusiasm for life and work, and he must have the ideal of pursuing true self in the midst of stress and frustration. It is very important for young designers to improve themselves. To improve their abilities, including comprehensive ability, communication skills, thinking skills, vision, persistence and innovative spirit, these are some of the factors that must be possessed by excellent designers. These are all derived from the heart. Repairs, enthusiasm, and innocence will last forever.

The future is a big stage where design and art are combined. In parallel with tradition and innovation, design is integrated into art and art is integrated into life. The three are symbiotic. Design is not a single science. It is an applied science. The focus is on the times. In addition to designing art systems such as literature, music, fine arts, architecture, sculpture, dance, theatre, and movies, design must pay attention to secondary culture. . In the final analysis, the design is for the customer to solve the problem. No matter how simple or luxurious it is, the quality of life is a problem that must be solved. This is the value of our thinking and existence.

The biggest obstacle is how the design breaks, and how to integrate its own aesthetic value and commercial value. How to combine technology, art, and people's lifestyles perfectly is the focus that we have always focused on, raising our focus on lifestyles to the interpretation of aesthetics of life. This is the direction in which we strive today and in the future.

Currently designing furniture products, this is a modern Chinese-style furniture series named after my own name. I am very much looking forward to the appearance at the Shanghai International Furniture Fair in September this year.

The transformation of the facade of Shenzhen Art DesignCcenter has implemented the first, second, third and fourth phases of the project with the concept of cube. It has created an influential value system from both the design and business models. In 2016 I designed and donated the public welfare project The Third Space Yuxi Hewai Primary School in Yunnan Province, from the building to the indoor space integration, the entire design from the form and history of the cultural context of the same strain, for the rural children to create a free space to release the soul.Chengdu Vanke New Park Villa House project is an exploration of our concept of new Chinese style design and art integration system. This project won the 2017 SBID International Interior Design Award, the German Design Award Special Mention and the Kinpan Awards Best Villa Space of the Year. We opened up the way to look at designing and researching Chinese-style works, and we constantly introduce new ones.

I think the future product design and education design fields are worth exploring and trying. The extension of the design is broad, and there are too many attention and research groups in the commercial design field, and the design definition seems to have become synonymous with commercial design. The excavation of the social value of the design is still in the initial stage. Product design is closely related to the lives of the general public. The combination of education and design is the best way for future generations to elevate art and aesthetic education. As designers, we should maximize the value of design from the essence of design and the value of social values. This is also the future trend.

How to break through and combine its own aesthetic value with commercial value; how to combine technology, art, and current people's lifestyles and interesting expressions is the focus we always focus on.The theme of the design project is a process from deconstruction of space to the sublimation of art. It includes the analysis and deduction of business requirements, customer psychology, marketing strategies, situational concepts, and aesthetic conception. It balances multiple relationships between the two. Selecting a point to break through and zoom in is not only to highlight the focus, but also to return the design to its original heart and regain the original concept of design.

There is a saying from Cear pelli: The desire to reach the sky runs very deep in our human psyche.

Alan Chan has touched my design. His keen sense of touch and multi-cultural exploration and environment over the years have given me a different understanding of design. The design of extension and language is broad, it is universal and moving. The most important thing is to design the future and play a more important role in people's lives.

The most recently read book is the Capital of Knowledge by Mr. Muneaki Masuda,founder of the Japanese TSUTAYA Bookstore. The core of the book is to explore the vital lifestyle. Mr. Masuda treats him as human. The understanding, comprehension, and care for him created a kind of space and atmosphere for his TSUTAYA Bookstore, and created a composite, warm and fashionable cultural life space for learning and enjoying a beautiful lifestyle. This book interprets the connotation of business from the perspective of life style, chanting, flowing naturally, and giving people new inspiration.I especially recommend reading this book.

y personal qualifications and professionalism have greatly helped me become a designer. At the Normal University, we were exposed to the expertise of different art disciplines and cultivated a strong comprehensive ability. However, the sensitivity to form and aesthetics made me have more unique understanding and pursuit of the project. More than five years of solid project training eventually led to the formation of a flexible design thinking model and a professional design system.

Over the years, we have only participated in domestic and Asia Pacific awards. This is the first time we have sent our works to the international arena for participation. We are very happy to be recognized by the Italian A’Design Award organizing committee. Doing a good job of designing yourself is not the purpose and meaning.

Design is a preface industry related to fashion, history, culture, and art. Trends and iterations change the design and give different propositions and considerations at any time. As a designer, we only need to maintain the passion for creation and the love of life at any time. Creativity will be endless, but also allow yourself to maintain a dynamic and state at any time; I often communicate with experts and audience through the release of the work and participate in the competition, everyone's recognition and the highlight of business value is their greatest encouragement.

Keep developing, where innovation lies. Creative Space insists that it’s design that produces value. Consideration on every detail is our respect to the spirit of craftsman. Going back to the initial point is the source of innovation of Creative Space.Creative Space Design & Decoration Co.,Ltd, the pioneer in Shenzhen in the field of interior design, was founded by Mr.Yin Yanming in 2001. For over a decade, the design concepts and ideas from Creative Space have been applied to designs in diverse universe including hotel, commercial real estate, office space and architecture facades. The design and service quality of Creative Space is of good reputation in the whole industry. We innovate diverse developing paths of exhibition, product design, furniture design and non-profit design according to the extended concept of Big Design. After practice for years, Creative Space design team has been awarded over a hundred honors including SBID International Design Award(the UK), German Design Award, APIDA Asia Pacific Interior Design Award, IDCF Design100 Great China Most Influential Design Institute.Design is being redefined continuously accompany with changing of time and trends of aesthetics. As a practitioner of complete design system, Creative Space holds on to the design concept of Integration of hard decoration and soft decoration to combine clients’ real needs with design concepts. We provide integrated service package of hard decoration design, soft decoration design, purchase and execution.Our main projects are nearly everywhere domestically. Moreover, we’ve built and maintained close cooperation strings with more than ten well-known domestic real estate developers. We fully understand the value, effect of value-added, importance and influence of what we convey through our designs. Through good communication and cooperation, we can finally embody the integration of design value and business value through our designs.

Design is an art of life, communication of thinking and emotion as well as combination of imagination and reality. It’s a journey across dreams. Design carries wishes from others but more than that, it carries our own dreams, our understanding of life and our eternal pursuit of beauty. The building process of our own design mind map represents our longing for freedom and the kind of ideal life.

The first design work is the Friendship City Department Store office located in Jianingna Square, Luohu District, Shenzhen.

In my travels, and when I brainstorm with the team.

The first is humanistic care. Is this the space people really want? Whether they feel comfortable and pleasant in it? The second is what values design can convey. The third is what design can solve and how to carry out.

Most of time, I feel the pleasure of solving a problem. It’s also a sense of confidence and accomplishment.

I am relieved, and feel a dream come true.

I think there are the following factors: the persistence of the initial heart, the belief in you and the team, constant thinking and argument, maintaining the spirit of innovation, and the deep understanding of the essence and system of design.

The quality of the work I will focus on the idea of the work itself through the space and the inner feelings. First of all, I think the atmosphere that the space can convey must be comfortable; secondly, the space must have a certain level of maturity and control over the overall control; many designers are able to design in the local space is very colorful, but the overall There is a slight lack of control, so the integration of space as a whole is also one of the criteria for judging.

In addition to creating commercial value, design should have true social value. In a low-carbon, environmentally-friendly environment, design should focus on health and a comfortable space atmosphere to create and lead this lifestyle; because the purpose of low-carbon environmental protection is also for a healthier way of life, it is the designer's basic professionalism that begins with the selection of the material environment.

The development of the industry is closely linked with everyone. We must consider not only the current business system, but also pay more attention to the value of the future design passed to society. As a designer, we must have a forward-looking vision to lead the development of the industry. Facing customer's need to convey a better idea and surpass the space imagined by customers, this concept is exactly where we can get value.In this era, everyone must be prepared to face the challenge. Only in this way can there be a future. If you use traditional thinking to insist on something, it is very likely that you will collapse. Whether it is design competitions or commercial projects, the value and significance of his existence, in this system, can not be underestimated in the development of the industry.

The last exhibition was the Shenzhen Fashion Home Design Week and the 32nd Shenzhen International Furniture Fair in March last year. We designed a work based on the theme of "Jiyi" to be displayed at the Design Showcase of the 5th Hall of the Shenzhen Convention & Exhibition Center. Next, at the 24th China International Furniture Fair held in Shanghai in September this year, we designed a series of modern Chinese furniture products, which is also part of our diversified development.

Music and travel.The inspiration my music brings to me is everywhere. I have a work habit that must include music when we are conceiving a design plan. I am particularly quiet and cannot think of anything. Folk songs, jazz and some lyrical songs are my favorites, so if there is a designer at work in our company, music will never stop. It gives me a job that is to enjoy the comfort of life.Traveling is the process of reading, and there are feelings of gaining and thinking. In other words, travel is also a charging process. Only electric power is constantly updated to prevent it from collapsing.

The design is first of all a commercial design. For me personally, I never define myself as a designer who can only do certain styles. Constantly challenging myself and constantly exploring and trying to integrate Chinese and Western cultures in modern times, giving the design contemporary language, I think it is a good design. Recently, we have done a series of new Chinese-style and traditional Chinese-style exhibition spaces for commercial themes. We have interpreted and designed the subject from our own perspective and point of view. If we can bring a point to the surface and convey the geographical, cultural, artistic, and sensibility in the design work and convey the aesthetics and mood of Oriental life aesthetics, it is a tribute to the style of Chinese culture.Design style is a kind of feeling. It is the recognition and definition of others. It is necessary to define the style in your own way. The style that I understand is not a copy. The style is for me, it is only a form of expression. Learning from each other in several different styles, I will not walk, but will give me different inspiration and creativity. This is precisely the success of our works, which is delicate and connotative, and emphasizes the inner depth of the works.Designers need a strong comprehensive ability, and this is exactly what our company's strengths are. Often large-scale project complexes, from the facade, hotels, apartments, residential design needs a systematic design company can be fully grasped, vision, small point of view, the dynamic feeling of space in the first place In order to interpret the design from the perspective of an interior architect, the character of different fields will be embarrassed, and it will be easy to handle.

I am a Chinese designer. Chinese culture is extensive and profound. It has a long history and a rich regional culture. We can draw on the borrowing and design of historical contexts. We can say that our heritage resources are inexhaustible, but the traditional Oriental The internationalization of culture is obviously insufficient. The world language must first be internationalized. The fusion of Eastern and Western cultures can really make our design go to a larger stage and get more people's approval.

I am the founder of the company. The goal is to create value through design. As a commercial project, we seek common ground while reserving differences and ultimately achieve maximum commercial value.

Regardless of age, regardless of group, as a designer should have two capabilities. First is the ability to learn, Second is to explore the spirit. Design is a matter of life, and there must be awe and compassion for design. In the ever-changing period of the times, every day is new and design changes every day. Therefore, each of us must keep learning, so that the chance of designing value creation will be greatly improved.Through a topic test, communication skills, design techniques, skills, and software mastery, including design experience, are criteria by which we can judge outstanding designers.

How to break through and combine its own aesthetic value with commercial value; how to combine technology, art, and current people's lifestyles and interesting expressions is the focus we always focus on.The theme of the design project is a process from deconstruction of space to the sublimation of art. It includes the analysis and deduction of business requirements, customer psychology, marketing strategies, situational concepts, and aesthetic conception. It balances multiple relationships between the two. Selecting a point to break through and zoom in is not only to highlight the focus, but also to return the design to its original heart and regain the original concept of design.

My daily life starts from the exercise and I swim for 40 minutes to maintain my best condition. The day of my life is in the morning. I will clean up my day's work priorities before I do design every day, and then I will read information and a quarter of the time. News, of course, often enters the independent thinking and creative mode at night. Each weekend I will have one day to empty myself and play golf with design partners.

The design industry is a traditional industry. I hope that designers can have a better understanding of design and form their own ways and attitudes to deal with things. They have been passed down on any enterprise platform. Nowadays, the craftsmanship is something that many of our designers lack now. If everybody has this kind of attitude, I believe that everything you do can be done well, and you don’t care which position you are in, as long as you have this spirit and Attitude, I believe that you must be an outstanding person in the future and you will surely find your best development direction.

Nowadays, interior design gradually develops into an increasingly integrated, rich and delicate system. The scope of thinking must extend from what we often call “hard-mounting” to the art of furnishings in the “soft-packing” space, so as to achieve the integration of hard and soft installations. "Degree. This determines that the designer should master the golden rule of aesthetics in design, and prudently consider the design system. The considerations of dimensions, colors, textures, furniture, lighting fixtures, accessories, etc. of space not only include the echoes of various blocks and lines in the overall space, but also create a “point” in the space. . All these scenes involving lights, furniture, works of art, and daily necessities, whether large or small, or compact or soothing, have been given distinctive personality characteristics, highlighting different life interests. From these dramatic plots, the designer's thinking transcends the previous categories and can further respond to and take care of the details, aesthetics, and psychological activities of people's lives.

I work as a design director and manager. In general, I may use two-thirds of the time to design, conceive, and discuss the design plan. One-third of the time is spent discussing the company content department with the heads of various departments. The problem of management mechanism is that working hours are about ten hours a day.

It is mainly real estate developers, investors, entrepreneurs and private owners.

Company Name: Shenzhen Creative Space Design & Decoration Co., Ltd.Company Website: www.china-cy.comCompany Full Address:Rm 505-506,Building A, Haisong Plaza,Tairan 9th Rd,Chegongmiao,Futian District,Shenzhen,ChinaCity: ShenzhenCountry: ChinaPostcode/Zipcode: 518000Company Phone Number: (86)0755-83849987Contact Name: Lily Ye Contact Phone: +86 15220271921