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Interview with Yen C Chen

Yen C is born and raised in Taipei, Taiwan, He is an motion graphics designer with professional experiences of channel Identity, music video, TV commercial and image advertisement.

Interview about The Simplest Happiness Commercial Animation Design Interview

Designer Interview

4 May 2020

Like many people, I was just a kid who liked to paint. My father is a movie-loving person, I remember when I was a child and he nestled in the dark living room to watch Hitchcock's film, although it was not always able to fully understand, but a lot of visual creativity and drama, I believe there is a subtle impact.

I've worked as a designer in a variety of different industries, and these experiences have allowed me to accumulate a lot of energy, and luckily they have given me a lot of creative space.

This question is very comprehensive. I think that design is the same as a lot of work, is not a high unattainable occupation, any behavior related to communication, there are design elements in it.

Motion Graphics is also my favorite design, because it can clearly convey the idea, the process also makes me feel happy, I think doing happy is the most important. And of course, digital works are more easily passed on.

Many of my works I love, I can introduce the "pure happiness" this work. Although it's a design job that a channel does every year, this time I set my goal for this job: to make the audience feel happy from watching. There's a highly circulated video on Youtube about a baby laughing all the time, which can induce the audience to laugh. I hope that the video in addition to the channel needs to convey the function, but also let the audience temporarily forget the reality of trouble, think of the most simple happiness as a child.

Proofreading the layout of the book.

I have no particular preference for materials, mainly to create the time you had at the time, or the technology I wanted to try.

Night. The bigger the moon, The clearer my mind is, even if I want to go to bed early for the sake of health.

During the design process, I wanted to make sure that everyone thought the same way about the direction of the design, which reduced the chance of final modifications or errors. In the process I will also keep reviewing and adjusting, hoping that when everyone see the final, get a positive idea.

I'm happy most of the time when I'm designing. Designing is like doing everything of the world, and most of them can be ruined by the urgency of time.

When the design work was finished, most of my emotions were calm. All emotions should be expressed in the course of work, after work I will organize the emotions, hope that through rest or family life, so that the mood settled calm, in order to prepare for the next job.

Observation. I think the more you will look at the details of life around you, the more precise lying the desired purpose.

I will first judge the purpose of the design, the most basic to meet the needs, and see if the environment or life can be better.

The design itself bears responsibility for environmental protection and biological survival rights. Through the message of design, the public has a more positive effect on people, plants and the environment.

As media platforms change, whether advertising or movies are changing like never before, designers must have new ideas to deal with. For the attention of environmental protection, design should also pay more attention to the concept of perpetual.

I haven't held an exhibition, maybe i'll have a chance later.

My second child has just been born, from the interaction with the child to get a lot of inspiration, children can always give you a lot of surprises. I think seriously to live, observe the life around the various things, will be a very personal unique source of inspiration.

I will not sum up my own design style, the same work will be because different audiences have different views, and will have different feelings about the work, I hope my work is to bring people positive, I do in the process of design also hold the same attitude.

I was born and raised in Taipei, Taiwan, Taiwan has a lot of world-leading technology and achievements, but in the country's positioning has been a lot of pressure, Taiwan is in a very vague position in the international community. This situation even more forces the island's designers to have a more determined attitude.

Most of them come to me through introductions, or through the company seeing my work.

Each company has different cultures and personalities, I suggest from the design works to find designers, in addition, communication or the focus of the problem.

Usually I try to get in touch with a lot of different issue, but when I start designing, I try not to look for information, I don't want any pictures to affect my design at this time. Also focus is important, a case-making process can take months to ensure that the final product continues on the way to the original idea.

ystudio_Paper Weight.
Peng Hsing-Kai_HeySong Sarsaparilla.
1000TentaclesStudio_Screaming Monster.
Ken Lo_More Hugs Figurine.
IKEA FINTORP_Magnetic knife rack.

Every day with tired life, my child has just been born, every day can progress a little, from no words to running jump, very surprised a child's perseverance and motivation is how strong, but also prompted me every day want to compare to the progress of the day.

Continuous creation, there will always be gains. Also don't sacrifice too much family life, it is an intangible value.

Being a designer is, in some ways, something you like to do, do what you love and make money, and even use design to change people's perspectives or make the world a better place. Designers are more frustrated than the average person if they find that some of the designs around are missing or social injustices, but they can't do anything about it.

Do every design carefully, from what can be brought about to change humanity as a starting point.

Thinking and communicating, design is not pure art, need to let ideas can be passed out.

Paper and pen are always my most important tools. Plus a cell phone, I don't think there's anything I can't do.

I have procrastination, but because time is tight, the explosive power is endless.

Sometimes it takes only a few days, sometimes months.

Can you be a little faster? Can the word be a little bigger?

I think all the experiences are important, I've been exposed to film cutting, advertising, MV, channel packaging, photography, graphic design... and they make me who I am.

The person who pays me is my client. Regardless of brand awareness, from a design point of view, every brands are very challenging.

I like videos and sculptures, one is digital way of existence does not occupy space, I can collect unlimited such works of art. And sculptures have a real touch and are rare.

I hope to complete a work, can bring some thoughtful subject matter to mankind.

Most of them are self-created, and i hope to work with many excellent designers in the future.

My daughter and son, I will spend my life completing these works.

No, enough. Thank you for question to me.

Interview about The Simplest Happiness Commercial Animation Grand Interview

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