Interview with Yilan Liu

I chose to become a designer mainly because I'm into the field of art and design. Design is not only a job for me, but an enjoyable process to find the connection with the world.

I'm a jewelry designer, I design jewelry pieces for the most of my time. But I also do graphic design for other companies and have some experience designing other products as well.

Actually, I think I still have a long way to go to reach the best. But I can give some advise based on my own experience. I think to become a professional designer should keep curious to the world all the time. Every success needs endeavor and laziness will keep a talent away from success.

A good designer designs things that people like, while a great designer's work can influence people's mind.

A good design will be proved during the test of time, just like good books or good paintings. In my opinion, I usually pay attention to what the design brings to the audience, such as emotional satisfaction or function innovation.

I'm dreaming of combining jewelry design with VR technology which can change the traditional mode of showing or selling jewelry.

My studio was founded in 2019 after I graduated from Central Saint Martins with Master Degree. It combines jewelry design and jewelry production. And my jewelry brand, Yilan Jewelry, capturing the poetry of life from the perspective of art. I believe that contemporary Jewelry is an expression of personality. It is beautiful, but it is more about attitudes, the stories behind and life itself. To create delicate, unique and warm demi-fine jewelry is the consistent brand belief.

Design needs to be useful as it is the meaning of design. However, in my perspective, function is only a part of design. Design needs to be meaningful as well as emotional. A good design should always be interesting and charming, improving life quality.

I prefer to design earrings. I am very into earrings as they are freer of form. I can express my ideas with my heart relatively.

A design lacks of its soul without research and sketch. We can always have a good idea, but it is not enough. To me, realizing ideas is more difficult and important than just come up with ideas.

Excited and passionate. Designing is not only my career, but also my interest.

Satisfied and proud. Every project is like my own baby and I'd love to try my best to make it perfect.

Firstly and most importantly, it's the design idea. A good idea is the key to success. Secondly, it's the design process. Research, sketch, prototype and etc. are all necessary to realize and optimize the design. Efficient communication with the manufacture is also vital to ensure every detail.

A designer should make the world better not only with ideas to remind people but also pay attention to the process of manufacture. As a jewelry designer, I think about the impact on environment during production. I choose the factory that fits the sustainability idea which can minimize the pollution during manufacture.

You can contact me through my website www.yilanjewelry.com. Or by the official instagram Yilan Jewellery.