Interview with Zhaocheng He

Mida Brand Design was established in 2014, providing brand integration design services for enterprises and institutions, such as packaging design and IP cultural and creative, logo/VI design, brochure and magazine design, cultural wall and navigation design, etc.

Presenting design through visual means through planning and imagination

Consumer goods or cultural and creative products

My favorite Sato Koshi and the designed Uniqlo brand image

Brand logo design

Handdrawn hands-on ability

The uniqueness of creativity and subsequent execution.

Joyful and hopeful

Full of a sense of achievement

The trust of customers and the perfect execution of printing production enable the design to be presented well.

Has it addressed the needs of consumers or audiences.

Reduce resource waste and enhance product value through design techniques.

According to the needs of socio-economic development.

Exhibition at Chengdu Design Week in November 2023

The design inspiration comes from an understanding of Sanqi products, and at the same time, ancient Chinese landscape paintings happen to be very similar to the growth environment of Sanqi. I combined the powdered form of Sanqi powder with a dot method.

It has both a cultural and fashion sense. Explore the culture behind the product and present it through the expression of dots, lines, and surfaces.

I live in Chengdu and Shenzhen, China. China has rich cultural heritage, which provides me with rich materials and inspiration for my design and creation.

I am a partner of the company, providing creative and operational work for the company.

Have a team spirit and always maintain curiosity and freshness.

Sanqi is a traditional Chinese medicine. When we received this project, we analyzed the growth environment and powder phase of Sanqi. Using the form of dots to form the shape of the mountain, this packaging is designed in black and blue, breaking the traditional perception of the industry and making the packaging full of fashion. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

Graduation Season of Nanhua Kindergarten, Creative Design for Six Pandas, Packaging Design for Sanqi Powder, Packaging for Lijiashan High Mountain Green Tea, Creative Design for Tao Haikou Terracotta Warriors

First, hold a project meeting and then start creating the design.

To have more life experiences, traveling, reading books, and shopping in supermarkets can all bring rewards.

It is necessary to understand the latest design trends and technologies.

Think and see more

creativity

CORELDRAW X9 ILLUSTRATOR CS6

In the early stage, I will conduct project understanding and analysis, spend more time on conceptualization and creativity, and the remaining time on design execution.

It depends on the project, usually ranging from 2 to 10 days.

Have you ever worked on similar projects or designs?

After graduating from university, I embarked on the path of design in Shenzhen, the capital of design in China.

Our clients include governments, state-owned enterprises, group companies, and private enterprises.

I like designs that are full of personality changes and interesting.

Participate in more influential competitions and communicate and learn from excellent designers.

I designed it myself

We are currently designing a brand upgrade project for a group company.

My email number: 741924911@qq.com You can contact me through email.

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