Perception Kaffihús by Haejun Jung - Feelament

Platína Innanhúss · 2020

Perception Kaffihús

by Haejun Jung - Feelament

A' Design Award í platínu 2020 in Innanhúss
CLIENT: Perception
Estimated Number of Design Views: 1,119,396
Verification code 9A312E3ECA · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Perception Kaffihús

Þetta litla kaffihús með hlýju viðartré er staðsett á horni gatnamótanna í rólegu hverfi. Miðstýrða opna undirbúningarsvæðið gerir hreina og mikla reynslu af frammistöðu barista fyrir gestum hvar sem er barssæti eða borðssæti á kaffihúsi. Loftmótið sem kallast „Shading tree“ byrjar frá bakhlið undirbúningssvæðisins og það nær yfir viðskiptavinasvæðið og gerir allt andrúmsloftið á þessu kaffihúsi. Það gefur gestum óvenjuleg staðbundin áhrif og verður einnig miðill fyrir fólk sem villtast í hugsun með bragðkaffi.

About the A' Design Award í platínu

Perception Kaffihús vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Perception Kaffihús sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Perception Kaffihús er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.

Press Kit

Unique Properties: This small warm wooden feel cafe located on the corner of crossroad within a quiet neighborhood. The centralized open-preparation zone gives a clean and extensive experience of barista's performance to customer everywhere that bar seat or table seat in a cafe. The most attractive ceiling object called "Shading tree" starts from the backside of the preparation zone, and it covers the customer zone to makes the entire atmosphere of this cafe. It gives an unusual spatial effect to people and also become a medium for people who want to be lost in thought with flavorous coffee.
Dimensions & Packaging: Area: 53.3 square meters
Dimension: 9100mm x 6550mm
Tags: Cafe, Parametric design, Computational design, Coffee brand, Wood, Seoul
Production Technology: Among the elements of interior design, this ceiling object has prepared by digital fabrication technology. The initial digital volume was manipulated and evaluated in a virtual space to get higher acoustic performance. Then the quantity of material and construction method had determined. We also have calculated the optimized load point to mount over half-ton of plywood on the ceiling.
Design Challenge: Even if the evaluated digital volume of the ceiling gives more dynamic and functional form, we needed to manipulate some areas to get clearance height. And we have developed custom ceiling joints and details from the computational analysis that shows this ceiling object feels safe and light.
Research: After the decision to make a "Shading tree" as a medium of norms to create and convert people's experiences in the cafe, we focused on the language of construction. Digital fabrication and parametric design often give a futuristic, unfriendly feeling. But we needed to make sure that technology means not a futuristic design. In other words, when it converts materials to the immaterial thing, we could get a more warm and friendly mood from cutting-edge construction technology.
Inspiration: As a branding and interior designer of this retail project, the brand name of the cafe "Perception" gave strict inspiration to us. People usually feel something through their past experiences, which means very personal and private. Have you thought about that other people think or feel just the same as you had? We believed that this question is valuable to deal with this project. Then we started to touch the norms of feeling at the cafe.
Project Duration: The project started in December 2018 and finished in April 2019 in Seoul, South Korea.
Operation Flow: The client just wanted a cozy and comfort place to neighbors who visit, but we start to develop a concept that can show spatial advantages to both barista and customers. Because we believe the spatial atmosphere comes from not only the physical things but also the human. Then we suggested a centralized preparation zone with a medium that can make focus on the barista and give comforts to customers. Then I gave the question to the client. "Have you imagine that speaker or creatures under the big shading tree?"
Patents: Copyrights belong to Feelament LLC., 2019.
Trademark 2019 Perception Coffee.