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Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild by Jansword Zhu

Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.


SilfurGrafík· 2020

Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild

by Jansword Zhu

Client: Jansword zhu

A' Design Award í silfri Winner in Grafík Category

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Verified Award Winner

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Colors

The Design

About Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild

Forest Food Court er matarsvæði í skrifstofuhúsnæði sem hinn frægi japanski arkitekt Kuma Kengo hannaði í Beijing. Kjarnhugmynd arkitektúrsins er „Skógur í borginni." Vörumerkjahönnunin og hið gríðarstóra 6m*150m vegglistaverk spruttu upp úr þessari hugmynd. Töfrandi grafík og laus strók færa slökun, lífrænt en þó borgaralegt flæði í gegnum hið alvarlega skrifstofuhúsnæði. Hálfóhlutstæða myndskreytingin jafnar andrúmsloft skrifstofunnar og forðast að vera of barnaleg eða sæt.

The Recognition

About the A' Design Award í silfri

Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Lei Shing Hong Forest Food Court Vegglist og Sjónræn Heild er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging
6m*150m (Wall Art)
Tags
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology
Ai Software, sub-transparent glass foil
Design Challenge
To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research
The interview of Clients and people work in the office.
Inspiration
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration
The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents
Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members
Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu

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