Poma Rafmagnstannbursti by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Hönnun snyrtivara, líkamsumhirðu og fegrunar Competition Category.
BronsSnyrtivara· 2020
Poma Rafmagnstannbursti
Client: PomaBrush
A' Design Award í bronsi Winner in Snyrtivara Category
Verified Award Winner
Verify Award Status for #101946The Design
About Poma Rafmagnstannbursti
Poma er rafmagnstannbursti hannaður fyrir daglega munnhirðu og ferðalög. Skaftið og burstahausinn eru úr matvælaöruggu sílikoni sem veitir öruggt grip og milda hreinsun tanna og tannholds. Sílikonhárin draga í sig minna af bakteríum og þarf aðeins að skipta um þau tvisvar á ári. Tannburstinn er 20 prósent minni en flestir rafmagnstannburstar og einföld notkun er tryggð með einni burstunarstillingu. Fyrirferðarlítið hleðslubox virkar þráðlaust og heldur tannburstanum hlöðnum í allt að þrjá mánuði til viðbótar.
The Recognition
About the A' Design Award í bronsi
Poma Rafmagnstannbursti vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Poma Rafmagnstannbursti sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Poma Rafmagnstannbursti fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
- Dimensions & Packaging
- Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm - Tags
- electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
- Production Technology
- Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
- Design Challenge
- The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
- Research
- This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
- Inspiration
- AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
- Project Duration
- This project has started in August 2018.
- Operation Flow
- Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
- Team Members
- 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales
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