Huade Sjónræn Borg Borg by Fu Yong is a highly esteemed winner of the very prestigious 2020 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

JárnGrafík· 2020

Huade Sjónræn Borg Borg

by Fu Yong

Client: Huade

A' Design Award í járni Winner in Grafík Category

11,681

Verified Award Winner

Verify Award Status for #102148

View at A' Design Award Press Release Award Badge

Colors

The Design

About Huade Sjónræn Borg Borg

Huade var einu sinni mikilvæg herstöð til að verja norðurlandamæri Kína. Yfirgefin hernaðaraðstaða getur þróað hernaðarreynslu og ferðamennsku og ýtt undir efnahagsþróun í þéttbýli. Hönnunin er innblásin af hnappi, hlé- og byrjunartákn í hnappi þýða að fresta vinnu og hefja ferð Huade. Samsetning hlé- og byrjunartáknsins og pentagram er enska Abb. HD af Huade. Fimm stefnda stjarnan er hluti af herfánanum og útrásarvíkingnum. Huade mun alltaf muna og hyggja hetjurnar sem vörðu landið í stríðinu.

The Recognition

About the A' Design Award í járni

Huade Sjónræn Borg Borg vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Huade Sjónræn Borg Borg sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Huade Sjónræn Borg Borg er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
Dimensions & Packaging: The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
Tags: City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
Production Technology: The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
Design Challenge: The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
Research: After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
Inspiration: The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
Project Duration: The project started in July 2019 in Beijing and finished in February 2020 in Beijing
Operation Flow: The logo can be presented on a white background or can be used against a red background to form a unified visual style.