Fil Primary Function: Vörumerki by Young Huale is a highly esteemed winner of the very prestigious 2020 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2020
Fil Primary Function: Vörumerki
by Young Huale
Client: By-Enjoy
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #102155The Design
About Fil Primary Function: Vörumerki
FIL er vörumerkjakerfi hannað fyrir verslun sem selur hönnunarlínur og aðra hönnunarvöru. Nafnið FIL þýðir lína á frönsku. Samfelld lína liggur í gegnum miðju stafanna þriggja, þannig að hugmyndin á bak við vörumerkið verður bein og sýnileg. Hægt er að lengja eða stytta línuna, sem gerir kleift að nota lógóið í mismunandi lengd og á mismunandi stöðum en halda samt einni samræmdri mynd. Vörumerkið er notað á verslunarskilti, nafnspjöld, umbúðir, ritföng, nafnmerki, handtöskur og pappírsvörur.
The Recognition
About the A' Design Award í silfri
Fil Primary Function: Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Fil Primary Function: Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Fil Primary Function: Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently. - Dimensions & Packaging
- Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
- Tags
- Brand/visual system/logo/clothing/fashion/store/modern/design
- Production Technology
- Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
- Design Challenge
- The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
- Research
- FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
- Inspiration
- The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
- Project Duration
- 2019.09
- Operation Flow
- The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
- Team Members
- Designer:
Young Huale
Hong Jing
Zheng Rong - Image Credits
- Photographer:Zou Xunkai
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