Fresh Blood DG Youth Menningarsýning by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Viðburða- og atburðahönnun Competition Category.
BronsViðburður· 2021
Fresh Blood DG Youth Menningarsýning
by Ruikang Xie
Client: Xiexie Design
A' Design Award í bronsi Winner in Viðburður Category
Verified Award Winner
Verify Award Status for #102292The Design
About Fresh Blood DG Youth Menningarsýning
Fresh Blood DG Youth er menningarsýning sem haldin er í Dongguan í Kína. Sýningin kynnir sex staðbundna sýnendur undir þemanu ferskt framboð menningarnýsköpunar. Uppsetningin er skipulögð eins og grænmetismarkaður, þar sem snúningsljós í grænmetislögun eru staðsett fyrir ofan raðir af sölumannaborðum. Sex staðbundnir réttir tákna auðkenni sexmenninganna sem taka þátt. Þar sem húsnæðið gat ekki hýst upprunalegu verkin voru A5 bæklingar skornir út í matarform, svo sem grillaða gæs, og prentaðir með texta og myndum. Stærsti pappírspokinn mælist 340 sinnum 380 millimetrar.
The Recognition
About the A' Design Award í bronsi
Fresh Blood DG Youth Menningarsýning vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Fresh Blood DG Youth Menningarsýning sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Fresh Blood DG Youth Menningarsýning fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
- Dimensions & Packaging
- The largest DuPont paper bag size is 340mmx380mm
- Tags
- Culture, graphics, vegetable market, creativity, humanities
- Production Technology
- The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
- Design Challenge
- It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
- Research
- The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
- Inspiration
- The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
- Project Duration
- Started in August 2019 and completed in September, all completed in Dongguan, China
- Operation Flow
- After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
- Image Credits
- Image #1-5 Zhang Jingwen
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