Pizzamax Vörumerkjaeinkenni by Salvita Bingelyte

Pizzamax Vörumerkjaeinkenni by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2020

Pizzamax Vörumerkjaeinkenni

by Salvita Bingelyte

Client: Salvita Design

A' Design Award í bronsi Winner in Grafík Category

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Colors

The Design

About Pizzamax Vörumerkjaeinkenni

Pizzamax er vörumerkjaeinkenni fyrir litla pítsustaðakeðju í Litháen. Fyrra einkennið blandaði saman nokkrum grafískum stílum og gaf viðskiptavinum litla tilfinningu fyrir vörumerkinu. Endurhönnunin notar einfaldað merki með rauðum, svörtum og hvítum litum, litum sem tengjast klassískri ítalskri pítsu. Orðin pizza og max eru staðsett á mismunandi hliðum nafnspjaldanna og pítsukassanna. Stafirnir M og X hafa bogadregna enda sem gefa til kynna bakara sem bera pítsur með útréttum örmum. Einkennið er notað á nafnspjöld, bréfsefni, pítsukassa og klæðnað.

The Recognition

About the A' Design Award í bronsi

Pizzamax Vörumerkjaeinkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Pizzamax Vörumerkjaeinkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Pizzamax Vörumerkjaeinkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens