Woonwaard Fyrirtækjaímynd by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
GullGrafík· 2021
Woonwaard Fyrirtækjaímynd
Client: REBRANDT® — Dutch Masters in Rebranding
A' Design Award í gulli Winner in Grafík Category
Verified Award Winner
Verify Award Status for #103738The Design
About Woonwaard Fyrirtækjaímynd
Woonwaard er fyrirtækjaímynd sem hönnuð var fyrir eitt stærsta húsnæðisfélag Hollands. Ímyndin er nútímaleg en jafnframt alvarleg og miðlar ró og yfirvegun. Hönnunin endurspeglar fjölbreytileika leigjenda og jákvæðar hliðar þess að leigja. Hver notkun fær sitt eigið einstaka safn hringja, sem sótt er í grunnhönnun með yfir 250 hringjum í mismunandi samsetningum og litum. Prentmiðlarnir nota FSC-vottaðan pappír með sex Pantone-litum auk svarts. Stafrænar útfærslur draga úr pappírsnotkun.
The Recognition
About the A' Design Award í gulli
Woonwaard Fyrirtækjaímynd vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Woonwaard Fyrirtækjaímynd sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Woonwaard Fyrirtækjaímynd skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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