Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun by Jia Cheng is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2021
Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun
by Jia Cheng
Client: Statice GmbH
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #105916The Design
About Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun
Statice er fyrirtæki með aðsetur í Berlín sem býður upp á gagnagreiningarlausn til að þróa tækni sem er í samræmi við persónuvernd. Í þessu verkefni komu kraftmikil hönnun og skærir litir til skila glæsilegu sjónrænu sjálfsmyndarkerfi. Umbreyting tveggja D (upprunalegra gagna í tilbúið gögn) myndar vörumerkið S, sem leiðir til gagnlegra og einstakra sjónrænna eiginleika. Áberandi litir, ekki aðeins frá statice (Sea Lavender), einnig litur endurspeglar beint auðkenni vörumerkisins og byggir upp traust, undirstrikar enn frekar vörumerkjaímyndina.
The Recognition
About the A' Design Award í bronsi
Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Statice Statice Vörumerki Sjónræn Sjálfsmynd Hönnun fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
- Dimensions & Packaging
- The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
- Tags
- Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
- Production Technology
- The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
- Design Challenge
- Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
- Research
- Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
- Inspiration
- Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
- Project Duration
- The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
- Operation Flow
- It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.
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