SciFest Los Angeles Kennimerkjakerfi hátíðar by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2021
SciFest Los Angeles Kennimerkjakerfi hátíðar
Client: Art Center College of Design
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #107529The Design
About SciFest Los Angeles Kennimerkjakerfi hátíðar
SciFest Los Angeles er kennimerkjakerfi hátíðar sem skapað var fyrir ímyndaða átta daga kvikmyndahátíð tileinkaða vísindaskáldskaparmyndum. Dagskráin tekur saman klassískar vísindaskáldsögumyndir frá 1970 til 2017, sem ná yfir undirtegundir á borð við hasar, teiknimyndir og dulúð. Þrívítt letur, innblásið af senum fjögurra vídda, þjónar sem helsta myndmál í öllum notkunarleiðum. Veggspjöldin vinna með aukinn veruleika svo áhorfendur geti kannað dýpt þeirra. Notendaviðmót forritsins og vefsíðunnar nýta hreyfanlega þrívíddarmynd.
The Recognition
About the A' Design Award í járni
SciFest Los Angeles Kennimerkjakerfi hátíðar vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að SciFest Los Angeles Kennimerkjakerfi hátíðar sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. SciFest Los Angeles Kennimerkjakerfi hátíðar er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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