Harlem Advocacy Veggspjaldaröð by Jiaqi Song

Harlem Advocacy Veggspjaldaröð by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2021

Harlem Advocacy Veggspjaldaröð

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award í bronsi Winner in Grafík Category

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Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Veggspjaldaröð

Harlem Advocacy er röð auglýsingaveggspjalda sem gerð var fyrir lýðheilsuverkefni með aðsetur í Harlem, New York borg. Veggspjöldin sameina vörumerki með myndskreyttum táknum, og hvert tákn stendur fyrir eina þjónustu, svo sem heilbrigðis-, félags-, mennta- eða atvinnutengda aðstoð. Eitt aðalveggspjald sýnir öll táknin saman. Fyrir almenna dreifingu er röðin skipt niður í stök veggspjöld, þar sem hvert sýnir eitt tákn í stórri stærð. Sjónræni stíllinn er undir áhrifum frá popplist, svo að íbúar á svæðinu geti fljótt þekkt þjónustuna sem um ræðir.

The Recognition

About the A' Design Award í bronsi

Harlem Advocacy Veggspjaldaröð vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Harlem Advocacy Veggspjaldaröð sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Harlem Advocacy Veggspjaldaröð fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.