Hang Seng Bank Innanhússhönnun bankaútibús by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Innanhúss- og sýningarhönnun Competition Category.
BronsInnanhúss· 2021
Hang Seng Bank Innanhússhönnun bankaútibús
Client: IMO design
A' Design Award í bronsi Winner in Innanhúss Category
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About Hang Seng Bank Innanhússhönnun bankaútibús
Hang Seng Bank er innanhússhönnun nýrrar kynslóðar bankaútibúss staðsett í Hong Kong. Útibúið er 152 fermetrar að stærð og er með opnu og aðlaðandi skipulagi, þægilegri lýsingu og hlýlegum viðarþáttum. Stafrænir þjónustueiginleikar eru samþættir innanhússhönnuninni, þar á meðal rafrænt biðraðakerfi, stafræn þjónustubar og sjálfsafgreiðslukassi. Viðskiptavinir geta nálgast rafrænan miða fyrir afgreiðsluþjónustu í gegnum farsímabankaforrit áður en þeir mæta á staðinn. Markmið hönnunarinnar er að draga úr biðtíma í útibúinu og gera bankaviðskipti skilvirkari og gagnvirkari.
The Recognition
About the A' Design Award í bronsi
Hang Seng Bank Innanhússhönnun bankaútibús vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Hang Seng Bank Innanhússhönnun bankaútibús sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Hang Seng Bank Innanhússhönnun bankaútibús fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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