Branding Accademia of Perugia Vörumerki Kerfi Og Herferð by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2021
Branding Accademia of Perugia Vörumerki Kerfi Og Herferð
by Paul Robb
Client: Accademia Di Belle Art Perugia
A' Design Award í silfri Winner in Grafík Category
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- Verified Award Winner
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The Design
About Branding Accademia of Perugia Vörumerki Kerfi Og Herferð
Accademia of Perugia, þurfti nýja sjónræna sjálfsmynd til að endurspegla löngun stofnunarinnar til að fara hratt inn í framtíðina. S&P vann með starfsfólki og nemendum ABA til að taka þátt í mismunandi deildum og þáttum Akademíunnar. Hönnuðir' áskorunin var að búa til sameinaða hreyfiauðkenni vörumerkja og arkitektúr sem einnig gaf einstaklingsbundnu námskeiðunum. Þeir bjuggu til kraftmikið, öflugt og jákvætt sjálfsmyndarkerfi sem virkar þvert á mismunandi listir og forðast dæmigerðar klisjur og venjur.
The Recognition
About the A' Design Award í silfri
Branding Accademia of Perugia Vörumerki Kerfi Og Herferð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Branding Accademia of Perugia Vörumerki Kerfi Og Herferð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Branding Accademia of Perugia Vörumerki Kerfi Og Herferð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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