Tongrentang Zhima Health Verslunarinnanhússhönnun by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Innanhúss- og sýningarhönnun Competition Category.
GullInnanhúss· 2021
Tongrentang Zhima Health Verslunarinnanhússhönnun
by Yong Wong
Client: Beijing Tongrentang Health
A' Design Award í gulli Winner in Innanhúss Category
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The Design
About Tongrentang Zhima Health Verslunarinnanhússhönnun
Tongrentang Zhima Health er upplifunarverslun staðsett í Peking. Verslunin nær yfir 5000 fermetra á þremur hæðum. Fæðubótarefni, næringarríkur matur og heilsuvörur sem byggja á heilsutækni eru í boði á einum stað. Stórir fletir af andstæðum efnum, svo sem gegnheilum viði og messing, eru notaðir í innanrýminu. Frá jarðhæð og upp á við eru fjögur þemu kynnt, það er að segja ráðgjöf, matur, endurhæfing og lækning. Verslunin þjónar einnig sem þægilegt félagslegt rými fyrir viðskiptavini.
The Recognition
About the A' Design Award í gulli
Tongrentang Zhima Health Verslunarinnanhússhönnun vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Tongrentang Zhima Health Verslunarinnanhússhönnun sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Tongrentang Zhima Health Verslunarinnanhússhönnun skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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