LiNing 8th Gen Flaggskipsverslun by Yingtao Xu is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Innanhúss- og sýningarhönnun Competition Category.
SilfurInnanhúss· 2021
LiNing 8th Gen Flaggskipsverslun
by Yingtao Xu
Client: Li Ning (China) Sports Goods Co., Ltd.
A' Design Award í silfri Winner in Innanhúss Category
Verified Award Winner
Verify Award Status for #109123The Design
About LiNing 8th Gen Flaggskipsverslun
LiNing 8th Gen er flaggskipsverslun fyrir íþróttavörumerki sem nær yfir 2049 fermetra. Hönnunin sækir innblástur í hlaupabrautir og körfuboltavelli. Við innganginn eru hlaupavörur sýndar undir litbrigðaljósaböndum sem skína í takt. LED-skjár í miðjunni kallar fram skjáina yfir körfuboltavöllum og rammar inn körfuboltasýninguna. Innraflatir eru úr einföldu sementi, en hillur eru gerðar úr málmi og ryðfríu stáli með kolefnistrefjaáferð. Hægt er að taka hillurnar í sundur og endurvinna þær til að draga úr úrgangi. Vörum er raðað í skýr þematengd svæði.
The Recognition
About the A' Design Award í silfri
LiNing 8th Gen Flaggskipsverslun vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að LiNing 8th Gen Flaggskipsverslun sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. LiNing 8th Gen Flaggskipsverslun er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
- Dimensions & Packaging
- The store's area is 2049 sqm.
- Tags
- Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
- Production Technology
- The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
- Design Challenge
- The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
- Research
- The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
- Inspiration
- In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
- Project Duration
- The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
- Operation Flow
- The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
- Team Members
- Designer: Xu Yingtao
Designer: Yu Danfeng - Image Credits
- Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
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