Hönnunarverkið Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni eftir EUCA Culture and Communications Co. Ltd. er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í bronsi verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.
BronsGrafík· 2021
Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni
eftir EUCA Culture and Communications Co. Ltd.
Viðskiptavinur: Jiangmen culture, tourism, radio, television and Sports Bureau
Handhafi A' Design Award í bronsi í flokknum Grafík
Staðfestur verðlaunahafi
Staðfesta verðlaunastöðu fyrir #109973Hönnunin
Um Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni
Jiangmen menning og ferðaþjónusta er merki og vörumerkjaauðkenni sem hannað var fyrir menningar- og ferðaþjónustugeirann í Jiangmen, borg í Guangdong-héraði í suðurhluta Kína. Merkið er innblásið af hefðbundna kínverska táknmyndinni Men, sem þýðir hlið, og af byggingarlagi minningarhliðsins. Þættir sem sóttir eru í borgarmyndina, byggingarlist, menningararfleifð, landslag og gróður Jiangmen eru sameinaðir innan hliðformsins. Mattur gullitur gefur til kynna borg sem er auðug en þó hófstillt. Vörumerkjaauðkennisleiðbeiningar voru þróaðar til að tryggja samræmda notkun.
Viðurkenningin
Um A' Design Award í bronsi
Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Jiangmen Culture and Tourism Merki og vörumerkjaauðkenni fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Merki
- Branding, City, Culture and tourism, Logo design, Visual system
- Hönnunaráskorun
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Rannsóknir
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Innblástur
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Lengd verkefnis
- June 2019 – April 2020, Shanghai, China
- Verkflæði
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Liðsmenn
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Myndheimildir
- Ellain Li, Grace Xu， Di Tang
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