Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda by Hsuan-Yun Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
BronsGrafík· 2021
Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda
Client: Little Magic
A' Design Award í bronsi Winner in Grafík Category
Verified Award Winner
Verify Award Status for #111205The Design
About Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda
Little Magic er vörumerkjaeinkenni sem skapað var fyrir barnafatalínu. Auðkennið notar táknrænt tákn fyrir töfra, kanínu í hatti, sem er einfalt og leikandi. Dýramyndirnar eru hannaðar til að hvetja börn og foreldra til að bera virðingu fyrir öllum lífverum jarðar. Fatnaðurinn er gerður úr GOTS-vottaðri 100 prósent lífrænni bómull, prentaður með eiturefnalausu bleki og án skaðlegra efna. Vörumerkja- og umhirðumerkingar eru saumaðar á ytra byrði til að forðast núning við viðkvæma húð. Umbúðirnar eru gerðar úr endurunnum pappa og endurvinnanlegu plasti.
The Recognition
About the A' Design Award í bronsi
Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Little Magic Vörumerkjaeinkenni fyrir barnafataframleiðanda fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The identity is an iconic symbol of magic – a bunny in a hat, which is simple but yet playful. The animal illustration style is unique and memorable.
- Dimensions & Packaging
- All clothing comes in different sizes.
Clothing zip bags: 240mm x340mm
Tags: 50mm x 50mm
Paper Sheets: 635mm x889mm
Monthly onesies set boxes:400mm x300mm
Bib boxes: 210mm x 95mm - Tags
- Branding, Packaging, Illustration, Children Clothing.
- Production Technology
- Clothing materials: GOTS certified organic cotton, made of 100% organic cotton. Non-toxic printing, no harmful chemicals, and nickel-free snaps. Free of formaldehyde, AZO, cadmium, and OTC. Usage of accessories complies with CNS 15290 textile safety regulations.
Packaging materials: made from recycled cardboard & 100% recyclable plastic. - Design Challenge
- On the creative side, the challenge was to come up with a unique illustration style that can be eye-catching by both children and adults. The brand's image should be playful but educational at the same time, so I spent a lot of time on social media campaigns and used infographic images to tell people about the brand's vales.
- Research
- Little Magic's brand soul to take care of the future generation and protect our planet. Using all eco-friendly materials to produce both items of clothing and packages is not easy to achieve. It took a long time to find factories that can do that but not too expensive.
- Inspiration
- The designer believes that every kid has the magic to make their dreams come true－their curiosity, creativity, and imagination inspire. The designer also believes that all creatures on the earth are beautiful in their way – just like magic. The illustrator wants to use the unique animal illustrations to give both children and parents a concept of respecting all creatures on the planet. The usage of eco-friendly materials to take care of the future generation and protect our planet.
- Project Duration
- The project started in July 2019 in Taiwan and finished in July 2020 in Taiwan, and was exhibited in Taiwan in April 2019.
- Operation Flow
- Onesies are made by 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch and constructed with a lap-neck design to ensure smooth, hassle-free outfit and diaper changes. The brand label and care label are sewn on the outside of the product to avoid rubbing the baby's skin.
T-Shirt are made of 100% organic cotton, excellent for baby's sensitive skin. It's super soft to the touch. Elastane rib collar. Double stitching at front collar. Resistant and well maintained. Double stitching at sleeves. The brand label and care label are sewn on the outside of the product to avoid rubbing the kid's skin.
Packaging: Sealed clothing bags maintain product's quality. Jiugongge-liked boxes help people to keep the products neat and clean. - Team Members
- Designer: HsuanYun Huang
Illustrator: HsuanYun Huang
Photographer: HsuanYun Huang - Image Credits
- Image #1,2,3,4,5,6,7,8,9: Designer HsuanYun Huang, 2020
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