RYC Brand Identity Vörumerki (Brand Identity) by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

BronsGrafík· 2021

RYC Brand Identity Vörumerki (Brand Identity)

by Fengnan Lin

Client: Ryc

A' Design Award í bronsi Winner in Grafík Category

9,480

Verified Award Winner

Verify Award Status for #114458

Uppgötvaðu núna Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Vörumerki (Brand Identity)

RYC vörumerki er sjónræn fyrirtækjaímynd sköpuð fyrir netverslunarfyrirtæki með aðsetur í Guangzhou í Kína. Merkið er myndað úr þremur greinarmerkjum: upphrópunarmerki sem táknar sérfræðiþekkingu, kommu sem táknar úthald og punkti sem táknar fullkomnun og nýtt upphaf. Bókstafurinn R og form innkaupakerru eru sameinuð greinarmerkjunum til að endurspegla starfsgreinina. Greinarmerki eru notuð sem sameiginlegt tungumál þvert á lönd. Ímyndin er notuð á nafnspjöld, merkiskilti, minnisbækur, gjafaumbúðir og léreftspoka, með silfurþrykki og sáldþrykki.

The Recognition

About the A' Design Award í bronsi

RYC Brand Identity Vörumerki (Brand Identity) vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að RYC Brand Identity Vörumerki (Brand Identity) sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. RYC Brand Identity Vörumerki (Brand Identity) fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.