S6 Foundry Vörumerki Kerfi Og Herferð by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Hönnun prentaðra og útgefinna miðla Competition Category.
SilfurPrentun· 2021
S6 Foundry Vörumerki Kerfi Og Herferð
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award í silfri Winner in Prentun Category
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- Verified Award Winner
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The Design
About S6 Foundry Vörumerki Kerfi Og Herferð
S6 Foundry vörumerkið og síðari gerð sýnishornsbók þess voru hönnuð til að skapa gleði nýrrar leturfræði, staðsetja myndmál vörumerkisins. Björt og glaðleg litatöflu af hlýjum litum og áberandi og óvæntu formmáli fangar andann og vísar til hefðbundinnar skilta frá 1900 öldinni. Hönnunin var þróuð sem kaleidoscope forms og þátta til að skapa rétta sjónræna samkvæmni vörumerkjanna og nýja stefnu í sérsniðnum leturgerðum.
The Recognition
About the A' Design Award í silfri
S6 Foundry Vörumerki Kerfi Og Herferð vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að S6 Foundry Vörumerki Kerfi Og Herferð sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. S6 Foundry Vörumerki Kerfi Og Herferð er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- Paul Robb
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