Meet Rebrand Vörumerki by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2021
Meet Rebrand Vörumerki
by Mengchao Wu, Hao Li and Sijia Zhang
Client: Meet
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #115712The Design
About Meet Rebrand Vörumerki
Meet er kóreskur grillveitingastaður sem miðar að ungu fólki. Verkefni viðskiptavinar fyrir Mengchao, Hao og Sijia er að skapa liststefnu og sjónræna sjálfsmynd til að tjá lifandi vörumerkjaímynd og kynna hin ýmsu kjöt. Form kjötsins á grillinu sýna náttúrulega rúmfræði. Þessi hugmynd leiðir þá að tímamótum hugmyndarinnar, sem tengir mismunandi kjöt, sjávarfang og grænmeti með tilteknum rúmfræði. Ýmsar lögunarsamsetningar og mynstur gefa rúmfræðinni fjörugan og heitan lokahnykk.
The Recognition
About the A' Design Award í silfri
Meet Rebrand Vörumerki vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Meet Rebrand Vörumerki sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Meet Rebrand Vörumerki er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Dimensions & Packaging
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tags
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Production Technology
- Adobe suite, Video Production, Printing, Package Design
- Design Challenge
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Research
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Inspiration
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Project Duration
- 3 mouths
Executed in NYC and shanghai - Operation Flow
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Team Members
- Mengchao Wu
Hao Li
Sijia Zhang - Image Credits
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
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