Lunema Specimen Leturgerð Bók by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2021
Lunema Specimen Leturgerð Bók
by Paul Robb
Client: Salt & Pepper
A' Design Award í silfri Winner in Grafík Category
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- Verified Award Winner
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The Design
About Lunema Specimen Leturgerð Bók
Lunema er mjög stílfærð nútíma ný-grotesk sans serif leturgerð með sterkum geometrískum andstæðum. Hagnýt san serif fjölskylda sem þolir tímans tönn, en líður samt nútíma og einstök. Hver bókstafsform hefur verið unnin með mikilli athygli að smáatriðum til að tryggja læsileika í stórum og litlum stærðum vegna mismunandi djúpra blekgildra. Allar 10 lóðin eru með útvíkkuðu latnesku táknmyndasetti með valkostum og böndum.
The Recognition
About the A' Design Award í silfri
Lunema Specimen Leturgerð Bók vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Lunema Specimen Leturgerð Bók sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Lunema Specimen Leturgerð Bók er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Team Members
- Paul Robb
Moira Bartoloni
Federica Simone - Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
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