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Cosmetea Pop Up Innanhússhönnun verslunar by Lina Chen and Yiting Ma

Cosmetea Pop Up Innanhússhönnun verslunar by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Innanhúss- og sýningarhönnun Competition Category.


GullInnanhúss· 2021

Cosmetea Pop Up Innanhússhönnun verslunar

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award í gulli Winner in Innanhúss Category

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The Design

About Cosmetea Pop Up Innanhússhönnun verslunar

Cosmetea Pop Up er verslunar- og sýningarrými í Shanghai í Kína. Rýmið, sem er 9 fermetrar, er í fyrrverandi gufubollu-veitingastað við Yuyuan-götu, götu með meira en 100 ára sögu. Hönnunin sameinar te og snyrtivörur. Dramatískt op á framhliðinni, innblásið af tekönnuformi vörumerkis fyrirtækisins, teygir sig inn í þröng hringlaga göng klædd speglandi ryðfríu stáli og lýst upp með LED-ljósaborðum. Hillur eru felldar í sérsmíðaðar raufar byggðar á tappa- og grópsamsetningum. Rauður veggskápur veitir sýningar- og geymslurými.

The Recognition

About the A' Design Award í gulli

Cosmetea Pop Up Innanhússhönnun verslunar vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Cosmetea Pop Up Innanhússhönnun verslunar sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Cosmetea Pop Up Innanhússhönnun verslunar skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging
Area: 9 sqm
Type: Pop-up Shop
Tags
Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology
The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge
How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research
The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration
Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration
Location: Shanghai, China
Completion time: the end of 2019
Operation Flow
The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members
Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits
Raitt Liu

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