Memoria Stóll by Sergio Sesmero is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Húsgagnahönnun Competition Category.

GullHúsgögn· 2021

Memoria Stóll

by Sergio Sesmero

Client: ESNE - University School of Design, Innovation and Technology

A' Design Award í gulli Winner in Húsgögn Category

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The Design

About Memoria Stóll

Memoria er stóll gerður úr steypustriga, textílefni sem venjulega er notað í mannvirkjagerð vegna endingar sinnar og styrks. Stóllinn er mótaður yfir mót sem er þrívíddarprentað í endurvinnanlegu PLA-efni. Steypustriginn er lagður yfir mótið og látinn harðna í að minnsta kosti 24 klukkustundir. Epoxý-trjákvoðu er síðan bætt við til að fylla upp í svitaholur efnisins og auka styrkleika. Memoria mælist 1100 sinnum 900 sinnum 708 millimetrar og er höggþolinn og vatnsheldur. Hönnunin sameinar sjálfbærni, notagildi og nýja skynupplifun.

The Recognition

About the A' Design Award í gulli

Memoria Stóll vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Memoria Stóll sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Memoria Stóll skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memoria is a groundbreaking furniture proposal based on sustainability, functionality and the creation of new sensorial experiences, by the usage of concrete fabric as the main manufacturing element. A very unusual material in furniture and generally used in civil constructions due to its high durability, resistance and sustainability. The project arises from a deep study of the changes taking place in society, and how these are affecting the forms of consumption in the youngest consumers.
Dimensions & Packaging: Dimensions: 1100mm x 900 mm x 708 mm. Material: Concrete Canvas Textile. Technical properties: Impact resistant, Waterproof, Stable Design.
Tags: Furniture, design, concrete canvas, concrete, sustainability, space.
Production Technology: It is created from the manufacture of a 3d printed PLA (totally recyclable and reusable) mold with shapes that serve as a guide. Concrete Canvas is applied to this mold, which we leave to set for at leat 24 hours. After its setting we can observe its hardness and resistence, but to make it even more consolidated, we apply an epoxy resin that filters between the pores of the material and cement, increasing its solidity and durability to more that 50 years of life.
Design Challenge: The design process of the Memoria chair finds its difficulty mainly in the creation of the concept. Also noteworthy is the process of selecting and acquiring the most suitable material to carry out the concept. Finally, some difficulties arise in the handling of the material, since the was not enough to make a large number of prototypes, this situation was solved by sending a sample of the Concrete Canvas to a geological materials analysis laboratory, whose results gave multiple solutions and proposals to help with its manipulation.
Research: The project arises from the study of the changes taking place in society, and their effects. These changes have an important influence on design, fulfilling objectives of sustainability, experience, interaction and identity. There were also analyzed the trends occurring in the furniture sector; a market that is in full swing and increasingly preparing to expand its borders to new markets. Memoria combines all these characteristics through innovative design, quality production and marketing.
Inspiration: It is aesthetically based on a maximalist or brutalist trend, but at the same time with a formal essence of a minimalist concept, Sergio Sesmero's furniture proposal contains an intellectual and cultural narrative, inspired by the Hegelian dialectic applied in Magritte's work. Thereby, a dialogue between revelation and concealment is created, all with the aim for the object to overcome its aesthetic, and creating a new one as a conclusion.
Project Duration: The project, started in Madrid, Spain, in September 2019 and finished in September 2020 in Madrid, Spain.
Operation Flow: By creating an aura that evokes mystery, questionability and reflection on the object beyond its pure functionality, Memoria plays with the senses, confusing at first the user and, in turn, showing different interpretations, narratives and stories depending on the circumstance and context of the user. Memoria responds questions, but generates new ones, creating a dialogue between opposites that are in a common point, expressing a simile of what happens nowadays and in today's society.
Team Members: Sergio Sesmero
Image Credits: Sergio Sesmero