Timing Sauce Vörumerkjahönnun by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2022
Timing Sauce Vörumerkjahönnun
Client: Timing Sauce
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #118426The Design
About Timing Sauce Vörumerkjahönnun
Timing Sauce er vörumerkjaverkefni sem búið var til fyrir sósuframleiðanda. Verkefnið nær yfir nýtt vörumerkjaheiti, merki, umbúðir og sölugögn. Fyrra heitið vísaði til pasta, sem samræmdist ekki þeim vörum sem seldar voru, svo nýtt heiti var valið. Merkið notar óhlutbundin form sem gefa til kynna sósu og brosandi andlit. Litarannsókn stýrði litavalinu og margar litasamsetningar voru prófaðar til að miðla gleði og lyst. Merkimiðarnir eru prentaðir á vatnsheldan gljáandi PVC og eru gerðir í þremur stærðum fyrir 120, 150 og 180 millilítra flöskur.
The Recognition
About the A' Design Award í járni
Timing Sauce Vörumerkjahönnun vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Timing Sauce Vörumerkjahönnun sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Timing Sauce Vörumerkjahönnun er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
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