Hönnunarverkið Grundig Heinzelmann Limited Edition Kynningarhreyfimynd eftir Digital Panorama er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í platínu verðlaun í keppnisflokknum Kvikmynda-, myndbanda- og teiknimyndahönnun.
PlatínaKvikmynd· 2021
Grundig Heinzelmann Limited Edition Kynningarhreyfimynd
eftir Digital Panorama
Viðskiptavinur: Digital Panorama
Handhafi A' Design Award í platínu í flokknum Kvikmynd
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Um Grundig Heinzelmann Limited Edition Kynningarhreyfimynd
Grundig Heinzelmann Limited Edition er kynningarhreyfimynd sem gerð var fyrir útvarpstæki innblásið af sögulegri hönnun. Heinzelmann útvarpið var kynnt til sögunnar árið 1946 sem útvarp í trékassa, smíðað án lampa. Myndin endurtúlkar þessa arfleifð í gegnum heim þar sem viður og burstaður málmur mynda samræmda heild. Öll atriði voru mótuð og hreyfð í þrívíðu rými með tölvugrafík. Myndin er sextíu sekúndur að lengd í fullri háskerpu og endar í herbergi með andrúmslofti sem er í senn gamaldags og nútímalegt.
Viðurkenningin
Um A' Design Award í platínu
Grundig Heinzelmann Limited Edition Kynningarhreyfimynd vann A' Design Award í platínu, afar virta viðurkenningu sem veitt er sannarlega einstökum, glæsilegum og stórfenglegum hönnunarverkum. Sigurvegarar í platínu eru undur sköpunarinnar, vitnisburður um mörk vitsmunalegrar sköpunargáfu og sýna óviðjafnanlega fagmennsku og snilld hönnuða sinna. Þess er vænst að þessi hönnunarverk séu þekktustu verkin sem skilgreina fagurfræði tímabils, stuðla að velferð samfélagsins og færa mörk listar, vísinda, hönnunar og tækni fram á við. Grundig Heinzelmann Limited Edition Kynningarhreyfimynd sýnir yfirskilvitlegt stig afburða og gerir heiminn tvímælalaust að betri stað með hagstæðum og verðmætum eiginleikum sínum. Grundig Heinzelmann Limited Edition Kynningarhreyfimynd er verk sem vann A' Design Award í platínu sem vekur langanir, veitir innblástur, spennir, gleður og kveikir mikla gleði.
Á bak við hönnunina
Fjölmiðlapakki
Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.
- Einstakar eiginleikar
- Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
- Stærðir og umbúðir
- 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
- Merki
- Grundig, Heinzelmann, Radio, Animation, Digital Panorama
- Framleiðslutækni
- %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
- Hönnunaráskorun
- The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
- Rannsóknir
- Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
- Innblástur
- Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
- Lengd verkefnis
- Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
- Verkflæði
- This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
- Einkaleyfi
- Copyrights belong to Arcelik A.S, 2019
- Liðsmenn
- Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR - Myndheimildir
- Video Credits: Emre GOREN
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