Math Alive Vörumerki by Brand Core - Visang is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

GullGrafík· 2021

Math Alive Vörumerki

by Brand Core - Visang

Client: VISANG Education Inc.

A' Design Award í gulli Winner in Grafík Category

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Verified Award Winner
Verify Award Status for #119111

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Colors

The Design

About Math Alive Vörumerki

Kraftmikil grafísk myndefni auðga námsáhrif stærðfræði í blönduðu námsumhverfi. Fleygbogagröf úr stærðfræði voru innblástur fyrir lógóhönnunina. Bókstafir A og V eru tengdir með samfelldri línu sem sýnir samspil kennara og nemanda. Það kemur þeim skilaboðum á framfæri að Math Alive leiðbeinir notendum að verða töff börn í stærðfræði. Lykilmyndefnin tákna umbreytingu abstrakt stærðfræðihugtaka í þrívíddar grafík. Áskorunin var að jafna skemmtilega og aðlaðandi umgjörð markhópsins og fagmennsku sem vörumerki menntatækni.

The Recognition

About the A' Design Award í gulli

Math Alive Vörumerki vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Math Alive Vörumerki sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Math Alive Vörumerki skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensions & Packaging: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tags: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Production Technology: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Design Challenge: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Research: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiration: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Project Duration: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Operation Flow: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Team Members: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Image Credits: Shutterstock, Clipart Korea