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Save Calendar Dagatalsmyndskreyting by Mengjia Li

Save Calendar Dagatalsmyndskreyting by Mengjia Li is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.


SilfurGrafík· 2021

Save Calendar Dagatalsmyndskreyting

by Mengjia Li

Client: Northeastern University

A' Design Award í silfri Winner in Grafík Category

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Verified Award Winner

Verify Award Status for #119152

Colors

The Design

About Save Calendar Dagatalsmyndskreyting

Save Calendar er röð myndskreytinga sem gerðar voru fyrir dagatal með það að þema að spara mat. Myndskreytingarnar sýna akur í gegnum árstíðirnar fjórar: vor, sumar, haust og vetur. Litirnir breytast eftir hverri árstíð, svo auðvelt er að greina tímabilin fjögur að. Samhverf uppbygging í kínverskum stíl gefur myndunum nútímalegt yfirbragð. Upplýsingar um mánuð og árstíð eru staðsettar efst á hverju blaði. Teikningarnar voru gerðar með tölvuhugbúnaði og prentaðar í 800 sinnum 800 millimetrum. Röðin sýnir hörðu vinnu bænda og minnir fólk á að meta matinn.

The Recognition

About the A' Design Award í silfri

Save Calendar Dagatalsmyndskreyting vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Save Calendar Dagatalsmyndskreyting sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Save Calendar Dagatalsmyndskreyting er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Economy, field, seasons change, illustration design, Chinese style
Production Technology
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration
In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members
Art Director: Huo Kai, designer: Li Mengjia
Image Credits
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020

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