LendMe Vörumerkjaauðkenni eftir Ruis Vargas

Hönnunarverkið LendMe Vörumerkjaauðkenni eftir Ruis Vargas er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í járni verðlaun í keppnisflokknum Grafík, myndskreytingar og sjónræn samskiptahönnun.

JárnGrafík· 2021

LendMe Vörumerkjaauðkenni

eftir Ruis Vargas

Viðskiptavinur: Laika

Handhafi A' Design Award í járni í flokknum Grafík

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Staðfestur verðlaunahafi

Staðfesta verðlaunastöðu fyrir #119666

Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um LendMe Vörumerkjaauðkenni

LendMe er vörumerkjaauðkenni sem búið var til fyrir fyrirtæki sem starfar á markaði fyrir veðlán í eigin fé fasteigna. Merkið notar táknræna byggingu sem vísar til tvíundarkóða sem eru í jafnvægi hvor gagnvart öðrum, sem gefur til kynna bæði stærðfræðilega hugmynd og gagnkvæmt samband milli fyrirtækisins og viðskiptavina þess. Litapallettan er samleitin, með fjólubláum sem grunnlit og appelsínugulum og bláum sem stuðningstónum fyrir mismunandi skilaboð og markhópa. Notkunardæmi eru meðal annars nafnspjöld, umslög, kynningarefni fyrir stofnunina og götuljósaskilti.

Viðurkenningin

Um A' Design Award í járni

LendMe Vörumerkjaauðkenni vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að LendMe Vörumerkjaauðkenni sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. LendMe Vörumerkjaauðkenni er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Stærðir og umbúðir: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Merki: Brand, logotype, illustration, visual identity, Laika Design
Framleiðslutækni: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Hönnunaráskorun: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Rannsóknir: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Innblástur: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Lengd verkefnis: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Verkflæði: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Einkaleyfi: Laika Design
Liðsmenn: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Myndheimildir: Laika Design