Cat With Fruits Myndskreyting fyrir umbúðir by Rui Deng

Cat With Fruits Myndskreyting fyrir umbúðir by Rui Deng is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.

SilfurGrafík· 2021

Cat With Fruits Myndskreyting fyrir umbúðir

by Rui Deng

Client: Hengdian college of film&television

A' Design Award í silfri Winner in Grafík Category

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Verified Award Winner

Verify Award Status for #119861

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Myndskreyting fyrir umbúðir

Cat With Fruits er röð myndskreytinga sem búnar voru til fyrir umbúðir vörumerkis með þurrkuðum ávöxtum. Hver myndskreyting sýnir ketti að leika sér með mismunandi ávexti. Litirnir voru teknir úr ljósmyndum af náttúrunni sem teknar voru með farsímamyndavél og síðan afmettaðir til að skapa mjúka tóna. Teikningarnar voru fullgerðar í Photoshop CC 2020 í A4 stærð, 297 sinnum 210 millimetrar. Náttúrulega litapallettan styður hreint og mengunarlaust eðli vörunnar. Röðin fylgir hugmyndinni um náttúruhyggju og miðar að því að veita áhorfendum rólega og hughreystandi upplifun.

The Recognition

About the A' Design Award í silfri

Cat With Fruits Myndskreyting fyrir umbúðir vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Cat With Fruits Myndskreyting fyrir umbúðir sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Cat With Fruits Myndskreyting fyrir umbúðir er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.