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Pop Modern Design Hátækni matarsal by Studio Tali Gotthilf

Pop Modern Design Hátækni matarsal by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award í bronsi in Innanhúss- og sýningarhönnun Competition Category.


BronsInnanhúss· 2021

Pop Modern Design Hátækni matarsal

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

A' Design Award í bronsi Winner in Innanhúss Category

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Verified Award Winner

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The Design

About Pop Modern Design Hátækni matarsal

Þessi matsupplifun í hátækni vinnuumhverfi á Suður-Ísrael býður upp á flótta frá daglegri skrifstofumenningu yfir í afslappandi umhverfi án þess að yfirgefa bygginguna. Hönnunarþemað var innblásið af þremur stílum: Pop Art, Art Deco og Modern, sameinuðum í eitt sjónrænt boðskap um afslöppun. Hönnun rýmisins samræmist gildum fyrirtækisins: að þora og að dreyma. Hreyfingaás frá innganginum leiðir gestinn inn í 40 metra langan gang sem er skilgreindur af gólfi, lofti og ljósabúnaði. Náttúrulegt ljós var mikilvægur þáttur sem tekinn var til greina.

The Recognition

About the A' Design Award í bronsi

Pop Modern Design Hátækni matarsal vann A' Design Award í bronsi, mjög virta viðurkenningu sem veitt er framúrskarandi hönnunarverkum sem einkennast af sköpunargáfu, hugvitssemi og skarpskyggni. Sigurvegarar í bronsi eru ríkulega leiknir og áberandi skapandi gripir sem staðfesta víðtæka reynslu, ímyndunarafl og útsjónarsemi hönnuða sinna. Þess er vænst að Pop Modern Design Hátækni matarsal sé mjög metinn, dáður og elskaður hlutur sem er einstaklega fagmannlegur og nýstárlegur. Þetta hönnunarverk sem vann A' Design Award í bronsi felur í sér bestu starfsvenjur í list, vísindum, hönnun og tækni og er framúrskarandi fyrir athygli sína á smáatriðum. Pop Modern Design Hátækni matarsal fullnægir þörfum á dásamlegan hátt, snertir langanir, heillar tilfinningar og vekur forvitni.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging
1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags
A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology
Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge
The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research
Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration
The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration
The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow
Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members
Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits
Photographer: Yanai Deitsch

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