Radailiai Primary Function: Sjónræn auðkenning by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award í silfri in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
SilfurGrafík· 2021
Radailiai Primary Function: Sjónræn auðkenning
Client: Stand UP
A' Design Award í silfri Winner in Grafík Category
Verified Award Winner
Verify Award Status for #120415The Design
About Radailiai Primary Function: Sjónræn auðkenning
Radailiai er sjónræn auðkenning sem búin var til fyrir höfðingjasetur og risaeðlugarð. Efri hluti merkis höfðingjasetursins sýnir stílfært brot af boga, mynstur skálína og stef vatnsöldu. Neðri hlutinn sýnir svipað vatnsstef og stílfærða risaeðlu. Með því að breyta textanum og snúa sexhyrningstákninu um 180 gráður verður til merki Dínógarðsins, með risaeðluna efst og öfugsnúið hús neðst. Litapaletta úr djúpgrænum og rósagulli tengir heimana tvo saman. Auðkenningin er notuð á nafnspjöld, veggspjöld, umslög og gjafapoka.
The Recognition
About the A' Design Award í silfri
Radailiai Primary Function: Sjónræn auðkenning vann A' Design Award í silfri, gífurlega virta viðurkenningu sem veitt er hönnunarverkum í fremstu röð, stórfallegum og áhrifamiklum. Sigurvegarar í silfri eru ákaflega snjöll og afar skapandi verk sem sýna framúrskarandi sérfræðiþekkingu, hæfileika og skarpskyggni hönnuða sinna. Þess er vænst að Radailiai Primary Function: Sjónræn auðkenning sé dásamlegt sýningarverk sem er einstaklega fagmannlegt og djúpt nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í silfri er mjög athyglisverð, dáð uppfinning sem gagnast og færir mörk listar, vísinda, hönnunar og tækni fram á við. Radailiai Primary Function: Sjónræn auðkenning er mjög öfunduð sköpun sem vekur langanir, færir jákvæðar tilfinningar og kveikir undrun og aðdáun.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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