Aurum Gyllt laufblaðaumbúðir eftir LLAB Design Ltd

Hönnunarverkið Aurum Gyllt laufblaðaumbúðir eftir LLAB Design Ltd er hávirt verðlaunaverk sem hlaut hin virtu 2021 A' Design Award í gulli verðlaun í keppnisflokknum Lúxushönnun.

GullLúxus· 2021

Aurum Gyllt laufblaðaumbúðir

eftir LLAB Design Ltd

Viðskiptavinur: Aurum

Handhafi A' Design Award í gulli í flokknum Lúxus

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Heimsækja vefsíðu Skoða hjá A' Design Award Fréttatilkynning Verðlaunamerki

Litir

Hönnunin

Um Aurum Gyllt laufblaðaumbúðir

Aurum er gjafaaskja hönnuð fyrir ætilegt gullblað. Umbúðirnar setja hráefni fram sem hágæða söluvöru. Uppbygging öskjunnar vísar til skartgripaumbúða. Rafhúðuð gyllt málmplata með ígröfnu vörumerkisnafni innsiglar öskjuna og virkar sem segullæsing. Áferðarpappír, gullþrykking og staðbundið UV-lakk mynda ytra yfirborðið. Borði í efsta laginu heldur sérsmíðaðri flísatöng, svo auðvelt sé að taka upp hið afar létta gullblað. Hálfgegnsæ filma verndar gullblaðið fyrir neðan. Askjan mælist 88 sinnum 90 sinnum 65 millimetrar.

Viðurkenningin

Um A' Design Award í gulli

Aurum Gyllt laufblaðaumbúðir vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að Aurum Gyllt laufblaðaumbúðir sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. Aurum Gyllt laufblaðaumbúðir skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.

Á bak við hönnunina

Fjölmiðlapakki

Heimildir, hópmeðlimir og tæknilegar upplýsingar frá hönnuðinum.

Einstakar eiginleikar: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Stærðir og umbúðir: W88mm x D90mm x H65mm
Merki: luxury, gold, premium, packaging
Framleiðslutækni: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Hönnunaráskorun: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Rannsóknir: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Innblástur: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Lengd verkefnis: Starts in Dec 2019 to Aug 2020
Verkflæði: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Liðsmenn: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau