Soda Grocery Matvælaumbúðir by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 A' Design Award í járni in Grafík, myndskreytingar og sjónræn samskiptahönnun Competition Category.
JárnGrafík· 2021
Soda Grocery Matvælaumbúðir
Client: Macau University of Science and Technology
A' Design Award í járni Winner in Grafík Category
Verified Award Winner
Verify Award Status for #120521The Design
About Soda Grocery Matvælaumbúðir
Soda Grocery er umbúðahönnun fyrir minjagjafamatvæli sem seld eru til gesta í Macau. Hönnunarmálið er sótt í umbúðir fyrir flugelda sem framleiddar voru í Macau á tuttugustu öldinni. Myndir af fjórum konum, teknar úr sögulegum umbúðum, eru endurteiknaðar sem samtímalegar myndskreytingar og prentaðar í djörfum litum. Fjórar matvælaumbúðir bera myndskreytingarnar og hver askja mælist 185 sinnum 145 sinnum 55 millimetrar. Prentaði umbúðapappírinn og innri merkimiðarnir eru fullunnir með upphleyptri prentun, útfjólublárri lökkun, bronshúðun og útstansun. Hönnunin heldur í svæðisbundin einkenni á sama tíma og hún mætir nútímalegum smekk.
The Recognition
About the A' Design Award í járni
Soda Grocery Matvælaumbúðir vann A' Design Award í járni, virta viðurkenningu sem veitt er góðum hönnunarverkum sem uppfylla þær faglegu og iðnaðarlegu kröfur sem gerðar eru til vel hannaðra sköpunarverka. Sigurvegarar í járni sýna mikla færni, mikla sérhæfingu, sérfræðiskilning og skapandi getu höfunda sinna. Þess er vænst að Soda Grocery Matvælaumbúðir sé mjög metið, dáð og elskað sköpunarverk sem er hagnýtt og nýstárlegt. Þetta hönnunarverk sem vann A' Design Award í járni sameinar bestu starfsvenjur greinarinnar og hefur hæfa tæknilega eiginleika tengda þekkingu og hæfileikum. Soda Grocery Matvælaumbúðir er virt fyrir nákvæmni sína og er hannað til að veita lífsgæðabætur sem hjálpa til við að gera heiminn að betri stað.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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