MG iSmart Upplýsinga- og afþreyingarkerfisviðmót by Star is a highly esteemed winner of the very prestigious 2021 A' Design Award í gulli in Viðmóts-, samskipta- og notendaupplifunarhönnun Competition Category.
GullViðmót· 2021
MG iSmart Upplýsinga- og afþreyingarkerfisviðmót
by Star
Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
A' Design Award í gulli Winner in Viðmót Category
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About MG iSmart Upplýsinga- og afþreyingarkerfisviðmót
MG iSmart er viðmót fyrir upplýsinga- og afþreyingarkerfi hannað fyrir bíla af MG vörumerkinu. Viðmótið styður innleiðingu á nýjum markaði með sérsniðinni lausn sem byggist á tengimöguleikum, stafrænum snertipunktum og snjallaðstoðarmönnum. Rannsóknir og hugmyndavinnufundir með teymi vörumerkisins og með viðskiptavinum á markmarkaðunum leiddu notendaflæðið. Þrjú samskiptahugtök voru frumgerð og sex sjónrænar stefnur voru prófaðar áður en ein endanleg stefna var valin og þróuð í smáatriðum. Ökutæki búin MG iSmart eru á vegum úti á Indlandi og í Taílandi.
The Recognition
About the A' Design Award í gulli
MG iSmart Upplýsinga- og afþreyingarkerfisviðmót vann A' Design Award í gulli, óendanlega virta viðurkenningu sem veitt er fyrsta flokks, dásamlegum og framúrskarandi hönnunarverkum. Sigurvegarar í gulli eru afar nýstárleg, framsýn og töfrandi glæsileg sköpunarverk sem endurspegla snilld, visku og hæfni hönnuða sinna. Þess er vænst að MG iSmart Upplýsinga- og afþreyingarkerfisviðmót sé mjög lofuð, brautryðjandi og stórfengleg uppfinning sem skilar fordæmislausu virði. Þetta hönnunarverk sem vann A' Design Award í gulli er stórbrotið, virt verkefni sem gagnast mörkum listar, vísinda, hönnunar og tækni mjög vel og færir þau fram á við. MG iSmart Upplýsinga- og afþreyingarkerfisviðmót skapar sterkar þráartilfinningar, vekur ástríðu, hvetur til sköpunar og heillar okkur.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Team Members
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
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